Form 4: Yelp CFO Sells Shares
Insider Transaction (Form 4)
David A Schwarzbach, Chief Financial Officer of Yelp Inc, sold 7,500 shares of common stock on October 21, 2026 for $20.00 per share.
Summary
- Open-market sale: disposed of 7,500 Common Stock at $20.00 ($150,000) on October 21, 2026; holds 165,466 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $150,000 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
David A Schwarzbach — Officer (Chief Financial Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-21 | Open-market sale | Common Stock | 7,500 | $20 | $150.0K | 165,466 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-21 | Open-market sale (7,500 shares) |
Keywords
insider transaction, Form 4, YELP, YELP INC, bearish, David A Schwarzbach
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