Form 4: Walt Disney Executive Sells Shares

Sentiment:

Insider Transaction (Form 4) 19 October 2026 5:58 PM

Brent Woodford, EVP, Control, Fin Plan & Tax of Walt Disney Co, sold 2,856 shares of common stock on October 16, 2026 for $111.68 per share.

Summary

Option exercise/conversion: acquired 2,856 Disney Common Stock at $111.58 ($318,672) on October 16, 2026; holds 65,851 after (Direct).
Open-market sale: disposed of 2,856 Disney Common Stock at $111.68 ($318,958) on October 16, 2026; holds 62,995 after (Direct).
Option exercise/conversion: disposed of 2,856 Stock Option (Right-to-Buy) on October 16, 2026; holds 19,990 after (Direct).

Sentiment

Score: 4

Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $318,958 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.

Insider Transactions

Brent Woodford — Officer (EVP, Control, Fin Plan & Tax)

Transaction made under a Rule 10b5-1 trading plan.

Date	Transaction	Security	Shares	Price	Value	Held After
2026-10-16	Option exercise/conversion	Disney Common Stock	2,856	$112	$318.7K	65,851
2026-10-16	Open-market sale	Disney Common Stock	2,856	$112	$319.0K	62,995
2026-10-16	Option exercise/conversion	Stock Option (Right-to-Buy)	2,856	—	—	19,990

Key Dates

Date	Description
2026-10-16	Option exercise/conversion (2,856 shares)
2026-10-16	Open-market sale (2,856 shares)
2026-10-16	Option exercise/conversion (2,856 shares)

Keywords

insider transaction, Form 4, DIS, Walt Disney Co, bearish, Brent Woodford

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