Form 4: Walt Disney Executive Sells Shares
Insider Transaction (Form 4)
Brent Woodford, EVP, Control, Fin Plan & Tax of Walt Disney Co, sold 7,238 shares of common stock on August 14, 2026 for $105.31 per share.
Summary
- Option exercise/conversion: acquired 7,238 Disney Common Stock at $105.21 ($761,510) on August 14, 2026; holds 69,561 after (Direct).
- Open-market sale: disposed of 7,238 Disney Common Stock at $105.31 ($762,234) on August 14, 2026; holds 62,323 after (Direct).
- Option exercise/conversion: disposed of 7,238 Stock Option (Right-to-Buy) on August 14, 2026; holds 14,472 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $762,234 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Brent Woodford — Officer (EVP, Control, Fin Plan & Tax)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-14 | Option exercise/conversion | Disney Common Stock | 7,238 | $105 | $761.5K | 69,561 |
| 2026-08-14 | Open-market sale | Disney Common Stock | 7,238 | $105 | $762.2K | 62,323 |
| 2026-08-14 | Option exercise/conversion | Stock Option (Right-to-Buy) | 7,238 | — | — | 14,472 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-14 | Option exercise/conversion (7,238 shares) |
| 2026-08-14 | Open-market sale (7,238 shares) |
| 2026-08-14 | Option exercise/conversion (7,238 shares) |
Keywords
insider transaction, Form 4, DIS, Walt Disney Co, bearish, Brent Woodford
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