Form 4: Viant Technology CFO Sells Shares
Insider Transaction (Form 4)
Larry Madden, Chief Financial Officer of Viant Technology Inc., sold 20,711 shares of common stock on October 13, 2026 for $13.14 per share.
Summary
- Open-market sale: disposed of 20,711 Class A Common Stock at $13.14 ($272,060) on October 13, 2026; holds 322,000 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $272,060 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Larry Madden — Officer (Chief Financial Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-13 | Open-market sale | Class A Common Stock | 20,711 | $13 | $272.1K | 322,000 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-13 | Open-market sale (20,711 shares) |
Keywords
insider transaction, Form 4, DSP, Viant Technology Inc., bearish, Larry Madden
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