8-K: Verb Technology Acquires Lyvecom, Bolstering MARKET.live with AI-Powered Video Commerce Platform

Verb Technology Company finalizes the acquisition of Lyvecom for up to $8.5 million, integrating AI-driven video commerce to enhance its MARKET.live platform.

Summary

• Verb Technology Company acquired Lyvecom, an AI-driven video commerce platform, on April 11, 2025.
• The acquisition aims to enhance VERB's MARKET.live platform, providing brands with an omnichannel livestream shopping experience.
• The purchase price included $3,000,000 in cash, $1,125,000 for S.A.F.E. instrument repayment, $100,000 to satisfy a loan, and 184,812 restricted shares of VERB stock valued at $1,000,000.
• An earn-out payment of up to $3,000,000 in cash is possible over 24 months based on Lyvecom's performance.
• The acquisition is expected to position MARKET.live for revenue growth and capitalize on the projected global growth of the online video platforms market, estimated to reach $117.35 billion by 2034 with a CAGR of 25.20% from 2025.
• The integration will allow brands to control their audience, content, and conversions while leveraging AI-powered video content automation and personalized shopping experiences.

Sentiment

Score: 8

Explanation: The document presents a positive outlook on the acquisition, highlighting the potential benefits for VERB's MARKET.live platform and the overall growth of the social commerce market. The management comments and industry projections contribute to the positive sentiment.

Positives

• The acquisition is expected to enhance VERB's MARKET.live platform, providing brands with an omnichannel livestream shopping experience.
• Lyvecom's AI-driven technology is expected to improve video content automation and personalized shopping experiences.
• The integration will allow brands to control their audience, content, and conversions while leveraging AI-powered video content automation and personalized shopping experiences.
• The acquisition is expected to position MARKET.live for revenue growth and capitalize on the projected global growth of the online video platforms market.

Risks

• Verb's ability to derive the anticipated benefits from the acquisition is subject to risks and uncertainties.
• The successful integration of Lyvecom's technology into VERB's MARKET is not guaranteed.

Future Outlook

The acquisition is expected to position MARKET.live for revenue growth and capitalize on the projected global growth of the online video platforms market. The integration of LyveCom's technology into Verbs MARKET.live is expected to allow brands and merchants to deliver a true omnichannel livestream shopping experience across their websites, apps, and social platforms while leveraging AI-powered video content automation and personalized shopping experiences.

Management Comments

• Maxwell Drut, Co-Founder and CEO of LyveCom and incoming Chief Technology Officer at MARKET.live, stated that the integration gives power back to the brands with a true omnichannel approach that connects all their channels.
• Rory J. Cutaia, CEO of VERB, stated that the acquisition allows brands to meet their customers wherever they are, enabling brands to provide an unmatched video shopping experience.

Industry Context

The acquisition aligns with the growing trend of social commerce and livestream shopping. The online video platforms market is expected to experience significant growth, reaching $117.35 billion by 2034.

Comparison to Industry Standards

• The document mentions a recent March 2025 industry report by MARKET.US, projecting the Global Online Video Platforms market to reach USD 117.35 Billion by 2034, up from USD 12.4 Billion in 2024, with a CAGR of 25.20% from 2025 to 2034.
• The document references strategic partnerships with Tapcart, Shopify Shop App, Klaviyo, and Recharge, indicating a focus on integrating with established e-commerce platforms and agency networks to expand MARKET.live's reach.

Management Changes

Stakeholder Impact

• Shareholders: The acquisition is expected to generate meaningful shareholder value.
• Customers: Brands and merchants will have access to an enhanced omnichannel livestream shopping experience.
• Consumers: Consumers will benefit from a more direct and engaging shopping experience with better control over their data.

Next Steps

• Integration of Lyvecom's technology into VERB's MARKET.live platform.
• Expansion of strategic partnerships with Tapcart, Shopify Shop App, Klaviyo, and Recharge.
• Implementation of AI-driven video commerce capabilities.

Key Dates

Keywords

Lyvecom, Verb Technology, MARKET.live, acquisition, video commerce, AI, livestream shopping, omnichannel, social commerce