Form 4: TripAdvisor CEO Reports Stock Transaction
Insider Transaction (Form 4)
Matt Goldberg, CEO and President and a Director of TripAdvisor, Inc., reported multiple transactions in common stock on August 14, 2026.
Summary
- Option exercise/conversion: acquired 8,324 Common Stock at $10.97 ($91,314) on August 14, 2026; holds 270,698 after (Direct).
- Tax/exercise-price withholding: disposed of 4,025 Common Stock at $10.97 ($44,154) on August 14, 2026; holds 266,673 after (Direct).
- Option exercise/conversion: acquired 1,699 Common Stock at $10.97 ($18,638) on August 14, 2026; holds 268,372 after (Direct).
- Tax/exercise-price withholding: disposed of 822 Common Stock at $10.97 ($9,017) on August 14, 2026; holds 267,550 after (Direct).
- Option exercise/conversion: acquired 17,186 Common Stock at $10.97 ($188,530) on August 14, 2026; holds 284,736 after (Direct).
- Tax/exercise-price withholding: disposed of 8,310 Common Stock at $10.97 ($91,161) on August 14, 2026; holds 276,426 after (Direct).
- Option exercise/conversion: disposed of 8,324 Restricted Stock Units on August 14, 2026; holds 49,945 after (Direct).
- Option exercise/conversion: disposed of 1,699 Restricted Stock Units on August 14, 2026; holds 13,587 after (Direct).
- Option exercise/conversion: disposed of 17,186 Restricted Stock Units on August 14, 2026; holds 171,866 after (Direct).
Sentiment
Score: 5
Explanation: StockSavvy.ai views this as routine: the reported changes are grants, option exercises, tax withholding or similar administrative transactions, which carry limited directional signal.
Insider Transactions
Matt Goldberg — Director, Officer (CEO and President)
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-14 | Option exercise/conversion | Common Stock | 8,324 | $11 | $91.3K | 270,698 |
| 2026-08-14 | Tax/exercise-price withholding | Common Stock | 4,025 | $11 | $44.2K | 266,673 |
| 2026-08-14 | Option exercise/conversion | Common Stock | 1,699 | $11 | $18.6K | 268,372 |
| 2026-08-14 | Tax/exercise-price withholding | Common Stock | 822 | $11 | $9.0K | 267,550 |
| 2026-08-14 | Option exercise/conversion | Common Stock | 17,186 | $11 | $188.5K | 284,736 |
| 2026-08-14 | Tax/exercise-price withholding | Common Stock | 8,310 | $11 | $91.2K | 276,426 |
| 2026-08-14 | Option exercise/conversion | Restricted Stock Units | 8,324 | — | — | 49,945 |
| 2026-08-14 | Option exercise/conversion | Restricted Stock Units | 1,699 | — | — | 13,587 |
| 2026-08-14 | Option exercise/conversion | Restricted Stock Units | 17,186 | — | — | 171,866 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-14 | Option exercise/conversion (8,324 shares) |
| 2026-08-14 | Tax/exercise-price withholding (4,025 shares) |
| 2026-08-14 | Option exercise/conversion (1,699 shares) |
| 2026-08-14 | Tax/exercise-price withholding (822 shares) |
| 2026-08-14 | Option exercise/conversion (17,186 shares) |
| 2026-08-14 | Tax/exercise-price withholding (8,310 shares) |
| 2026-08-14 | Option exercise/conversion (8,324 shares) |
| 2026-08-14 | Option exercise/conversion (1,699 shares) |
| 2026-08-14 | Option exercise/conversion (17,186 shares) |
Keywords
insider transaction, Form 4, TRIP, TripAdvisor, Inc., neutral, Matt Goldberg
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