Form 4: Roku President Sells Shares
Insider Transaction (Form 4)
Charles Collier, President, Roku Media of Roku, Inc, sold 20,538 shares of common stock on October 5, 2026.
Summary
- Option exercise/conversion: acquired 10,269 Class A Common Stock at $49.59 ($509,240) on October 5, 2026; holds 32,969 after (Direct).
- Open-market sale: disposed of 9,689 Class A Common Stock at $151.60 ($1,468,852) on October 5, 2026; holds 23,280 after (Direct).
- Open-market sale: disposed of 580 Class A Common Stock at $152.06 ($88,195) on October 5, 2026; holds 22,700 after (Direct).
- Option exercise/conversion: acquired 10,269 Class A Common Stock at $49.59 ($509,240) on October 5, 2026; holds 32,969 after (Direct).
- Open-market sale: disposed of 9,845 Class A Common Stock at $151.61 ($1,492,600) on October 5, 2026; holds 23,124 after (Direct).
- Open-market sale: disposed of 424 Class A Common Stock at $152.07 ($64,478) on October 5, 2026; holds 22,700 after (Direct).
- Option exercise/conversion: disposed of 10,269 Employee Stock Option (right to buy) on October 5, 2026; holds 30,807 after (Direct).
- Option exercise/conversion: disposed of 10,269 Employee Stock Option (right to buy) on October 5, 2026; holds 20,538 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,114,125 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Charles Collier — Officer (President, Roku Media)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-05 | Option exercise/conversion | Class A Common Stock | 10,269 | $50 | $509.2K | 32,969 |
| 2026-10-05 | Open-market sale | Class A Common Stock | 9,689 | $152 | $1.5M | 23,280 |
| 2026-10-05 | Open-market sale | Class A Common Stock | 580 | $152 | $88.2K | 22,700 |
| 2026-10-05 | Option exercise/conversion | Class A Common Stock | 10,269 | $50 | $509.2K | 32,969 |
| 2026-10-05 | Open-market sale | Class A Common Stock | 9,845 | $152 | $1.5M | 23,124 |
| 2026-10-05 | Open-market sale | Class A Common Stock | 424 | $152 | $64.5K | 22,700 |
| 2026-10-05 | Option exercise/conversion | Employee Stock Option (right to buy) | 10,269 | — | — | 30,807 |
| 2026-10-05 | Option exercise/conversion | Employee Stock Option (right to buy) | 10,269 | — | — | 20,538 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-05 | Option exercise/conversion (10,269 shares) |
| 2026-10-05 | Open-market sale (9,689 shares) |
| 2026-10-05 | Open-market sale (580 shares) |
| 2026-10-05 | Option exercise/conversion (10,269 shares) |
| 2026-10-05 | Open-market sale (9,845 shares) |
| 2026-10-05 | Open-market sale (424 shares) |
| 2026-10-05 | Option exercise/conversion (10,269 shares) |
| 2026-10-05 | Option exercise/conversion (10,269 shares) |
Keywords
insider transaction, Form 4, ROKU, ROKU, INC, bearish, Charles Collier
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