Form 4: Roku Director Sells Shares
Insider Transaction (Form 4)
Neil D Hunt, a Director of Roku, Inc, sold 2,000 shares of common stock on October 1, 2026.
Summary
- Conversion of derivative: acquired 2,000 Class A Common Stock on October 1, 2026; holds 11,629 after (Direct).
- Open-market sale: disposed of 1,592 Class A Common Stock at $150.85 ($240,153) on October 1, 2026; holds 10,037 after (Direct).
- Open-market sale: disposed of 408 Class A Common Stock at $152.04 ($62,032) on October 1, 2026; holds 9,629 after (Direct).
- Option exercise/conversion: disposed of 4,000 Employee Stock Option (right to buy) on October 1, 2026; holds 35,333 after (Direct).
- Option exercise/conversion: acquired 4,000 Class B Common Stock on October 1, 2026; holds 26,000 after (Direct).
- Conversion of derivative: disposed of 2,000 Class B Common Stock on October 1, 2026; holds 24,000 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $302,186 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Neil D Hunt — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-01 | Conversion of derivative | Class A Common Stock | 2,000 | — | — | 11,629 |
| 2026-10-01 | Open-market sale | Class A Common Stock | 1,592 | $151 | $240.2K | 10,037 |
| 2026-10-01 | Open-market sale | Class A Common Stock | 408 | $152 | $62.0K | 9,629 |
| 2026-10-01 | Option exercise/conversion | Employee Stock Option (right to buy) | 4,000 | — | — | 35,333 |
| 2026-10-01 | Option exercise/conversion | Class B Common Stock | 4,000 | — | — | 26,000 |
| 2026-10-01 | Conversion of derivative | Class B Common Stock | 2,000 | — | — | 24,000 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-01 | Conversion of derivative (2,000 shares) |
| 2026-10-01 | Open-market sale (1,592 shares) |
| 2026-10-01 | Open-market sale (408 shares) |
| 2026-10-01 | Option exercise/conversion (4,000 shares) |
| 2026-10-01 | Option exercise/conversion (4,000 shares) |
| 2026-10-01 | Conversion of derivative (2,000 shares) |
Keywords
insider transaction, Form 4, ROKU, ROKU, INC, bearish, Neil D Hunt
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