Form 4: Roku CFO Sells Shares
Insider Transaction (Form 4)
Dan Jedda, CFO & COO of Roku, Inc, sold 7,000 shares of common stock on August 14, 2026 for $157.11 per share.
Summary
- Open-market sale: disposed of 7,000 Class A Common Stock at $157.11 ($1,099,770) on August 17, 2026; holds 65,963 after (Direct).
- Grant/award: acquired 6,358 Restricted Stock Unit on August 14, 2026; holds 6,358 after (Direct).
- Grant/award: acquired 50,379 Restricted Stock Unit on August 14, 2026; holds 50,379 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,099,770 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Dan Jedda — Officer (CFO & COO)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-17 | Open-market sale | Class A Common Stock | 7,000 | $157 | $1.1M | 65,963 |
| 2026-08-14 | Grant/award | Restricted Stock Unit | 6,358 | — | — | 6,358 |
| 2026-08-14 | Grant/award | Restricted Stock Unit | 50,379 | — | — | 50,379 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-17 | Open-market sale (7,000 shares) |
| 2026-08-14 | Grant/award (6,358 shares) |
| 2026-08-14 | Grant/award (50,379 shares) |
Keywords
insider transaction, Form 4, ROKU, ROKU, INC, bearish, Dan Jedda
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