Form 4: Reddit CEO Sells Shares
Insider Transaction (Form 4)
Steve Ladd Huffman, CEO & President, a Director and 10% owner of Reddit, Inc., sold 18,000 shares of common stock on August 14, 2026.
Summary
- Option exercise/conversion: acquired 18,000 Class A Common Stock at $25.29 ($455,220) on August 14, 2026; holds 391,814 after (Indirect).
- Open-market sale: disposed of 1,300 Class A Common Stock at $175.04 ($227,552) on August 14, 2026; holds 390,514 after (Indirect).
- Open-market sale: disposed of 2,292 Class A Common Stock at $176.11 ($403,644) on August 14, 2026; holds 388,222 after (Indirect).
- Open-market sale: disposed of 2,808 Class A Common Stock at $177.04 ($497,128) on August 14, 2026; holds 385,414 after (Indirect).
- Open-market sale: disposed of 5,100 Class A Common Stock at $178.09 ($908,259) on August 14, 2026; holds 380,314 after (Indirect).
- Open-market sale: disposed of 2,800 Class A Common Stock at $178.95 ($501,060) on August 14, 2026; holds 377,514 after (Indirect).
- Open-market sale: disposed of 2,200 Class A Common Stock at $180.15 ($396,330) on August 14, 2026; holds 375,314 after (Indirect).
- Open-market sale: disposed of 600 Class A Common Stock at $181.06 ($108,636) on August 14, 2026; holds 374,714 after (Indirect).
- Open-market sale: disposed of 600 Class A Common Stock at $182.19 ($109,314) on August 14, 2026; holds 374,114 after (Indirect).
- Open-market sale: disposed of 200 Class A Common Stock at $182.82 ($36,564) on August 14, 2026; holds 373,914 after (Indirect).
- Open-market sale: disposed of 100 Class A Common Stock at $184.06 ($18,406) on August 14, 2026; holds 373,814 after (Indirect).
- Option exercise/conversion: disposed of 18,000 Stock Option (Right to Buy) on August 14, 2026; holds 1,063,255 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,206,893 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Steve Ladd Huffman — Director, Officer (CEO & President), 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-14 | Option exercise/conversion | Class A Common Stock | 18,000 | $25 | $455.2K | 391,814 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 1,300 | $175 | $227.6K | 390,514 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 2,292 | $176 | $403.6K | 388,222 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 2,808 | $177 | $497.1K | 385,414 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 5,100 | $178 | $908.3K | 380,314 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 2,800 | $179 | $501.1K | 377,514 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 2,200 | $180 | $396.3K | 375,314 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 600 | $181 | $108.6K | 374,714 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 600 | $182 | $109.3K | 374,114 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 200 | $183 | $36.6K | 373,914 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 100 | $184 | $18.4K | 373,814 |
| 2026-08-14 | Option exercise/conversion | Stock Option (Right to Buy) | 18,000 | — | — | 1,063,255 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-14 | Option exercise/conversion (18,000 shares) |
| 2026-08-14 | Open-market sale (1,300 shares) |
| 2026-08-14 | Open-market sale (2,292 shares) |
| 2026-08-14 | Open-market sale (2,808 shares) |
| 2026-08-14 | Open-market sale (5,100 shares) |
| 2026-08-14 | Open-market sale (2,800 shares) |
| 2026-08-14 | Open-market sale (2,200 shares) |
| 2026-08-14 | Open-market sale (600 shares) |
| 2026-08-14 | Open-market sale (600 shares) |
| 2026-08-14 | Open-market sale (200 shares) |
| 2026-08-14 | Open-market sale (100 shares) |
| 2026-08-14 | Option exercise/conversion (18,000 shares) |
Keywords
insider transaction, Form 4, RDDT, Reddit, Inc., bearish, Steve Ladd Huffman
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