Form 4: Pure Storage Executive Sells Shares
Insider Transaction (Form 4)
John Colgrove, Chief Visionary Officer and a Director of Pure Storage, Inc., sold 200,000 shares of common stock on October 12, 2026.
Summary
- Open-market sale: disposed of 4,601 Class A Common Stock at $152.23 ($700,410) on October 12, 2026; holds 2,460,399 after (Indirect).
- Open-market sale: disposed of 21,539 Class A Common Stock at $153.14 ($3,298,482) on October 12, 2026; holds 2,438,860 after (Indirect).
- Open-market sale: disposed of 11,956 Class A Common Stock at $154.13 ($1,842,778) on October 12, 2026; holds 2,426,904 after (Indirect).
- Open-market sale: disposed of 11,904 Class A Common Stock at $154.99 ($1,845,001) on October 12, 2026; holds 2,415,000 after (Indirect).
- Open-market sale: disposed of 3,467 Class A Common Stock at $152.11 ($527,365) on October 12, 2026; holds 2,461,533 after (Indirect).
- Open-market sale: disposed of 20,533 Class A Common Stock at $153.06 ($3,142,781) on October 12, 2026; holds 2,441,000 after (Indirect).
- Open-market sale: disposed of 13,700 Class A Common Stock at $154.03 ($2,110,211) on October 12, 2026; holds 2,427,300 after (Indirect).
- Open-market sale: disposed of 12,272 Class A Common Stock at $154.98 ($1,901,915) on October 12, 2026; holds 2,415,028 after (Indirect).
- Open-market sale: disposed of 28 Class A Common Stock at $155.54 ($4,355) on October 12, 2026; holds 2,415,000 after (Indirect).
- Bona fide gift: disposed of 100,000 Class A Common Stock on October 13, 2026; holds 5,493,309 after (Direct).
- Bona fide gift: acquired 100,000 Class A Common Stock on October 13, 2026; holds 100,000 after (Indirect).
- Open-market sale: disposed of 2,199 Class A Common Stock at $151.37 ($332,863) on October 13, 2026; holds 97,801 after (Indirect).
- Open-market sale: disposed of 12,107 Class A Common Stock at $152.32 ($1,844,138) on October 13, 2026; holds 85,694 after (Indirect).
- Open-market sale: disposed of 11,018 Class A Common Stock at $153.17 ($1,687,627) on October 13, 2026; holds 74,676 after (Indirect).
- Open-market sale: disposed of 15,258 Class A Common Stock at $154.27 ($2,353,852) on October 13, 2026; holds 59,418 after (Indirect).
- Open-market sale: disposed of 38,316 Class A Common Stock at $155.34 ($5,952,007) on October 13, 2026; holds 21,102 after (Indirect).
- Open-market sale: disposed of 7,600 Class A Common Stock at $156.39 ($1,188,564) on October 13, 2026; holds 13,502 after (Indirect).
- Open-market sale: disposed of 13,502 Class A Common Stock at $157.05 ($2,120,489) on October 13, 2026 (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $30,852,839 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
John Colgrove — Director, Officer (Chief Visionary Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-12 | Open-market sale | Class A Common Stock | 4,601 | $152 | $700.4K | 2,460,399 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 21,539 | $153 | $3.3M | 2,438,860 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 11,956 | $154 | $1.8M | 2,426,904 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 11,904 | $155 | $1.8M | 2,415,000 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 3,467 | $152 | $527.4K | 2,461,533 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 20,533 | $153 | $3.1M | 2,441,000 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 13,700 | $154 | $2.1M | 2,427,300 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 12,272 | $155 | $1.9M | 2,415,028 |
| 2026-10-12 | Open-market sale | Class A Common Stock | 28 | $156 | $4.4K | 2,415,000 |
| 2026-10-13 | Bona fide gift | Class A Common Stock | 100,000 | — | — | 5,493,309 |
| 2026-10-13 | Bona fide gift | Class A Common Stock | 100,000 | — | — | 100,000 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 2,199 | $151 | $332.9K | 97,801 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 12,107 | $152 | $1.8M | 85,694 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 11,018 | $153 | $1.7M | 74,676 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 15,258 | $154 | $2.4M | 59,418 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 38,316 | $155 | $6.0M | 21,102 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 7,600 | $156 | $1.2M | 13,502 |
| 2026-10-13 | Open-market sale | Class A Common Stock | 13,502 | $157 | $2.1M | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-12 | Open-market sale (4,601 shares) |
| 2026-10-12 | Open-market sale (21,539 shares) |
| 2026-10-12 | Open-market sale (11,956 shares) |
| 2026-10-12 | Open-market sale (11,904 shares) |
| 2026-10-12 | Open-market sale (3,467 shares) |
| 2026-10-12 | Open-market sale (20,533 shares) |
| 2026-10-12 | Open-market sale (13,700 shares) |
| 2026-10-12 | Open-market sale (12,272 shares) |
| 2026-10-12 | Open-market sale (28 shares) |
| 2026-10-13 | Bona fide gift (100,000 shares) |
| 2026-10-13 | Bona fide gift (100,000 shares) |
| 2026-10-13 | Open-market sale (2,199 shares) |
| 2026-10-13 | Open-market sale (12,107 shares) |
| 2026-10-13 | Open-market sale (11,018 shares) |
| 2026-10-13 | Open-market sale (15,258 shares) |
| 2026-10-13 | Open-market sale (38,316 shares) |
| 2026-10-13 | Open-market sale (7,600 shares) |
| 2026-10-13 | Open-market sale (13,502 shares) |
Keywords
insider transaction, Form 4, P, Everpure, Inc., bearish, John Colgrove
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