Form 4: Pure Storage Executive Sells Shares
Insider Transaction (Form 4)
John Colgrove, Chief Visionary Officer and a Director of Pure Storage, Inc., sold 100,000 shares of common stock on October 14, 2026.
Summary
- Bona fide gift: disposed of 100,000 Class A Common Stock on October 14, 2026; holds 5,393,309 after (Direct).
- Bona fide gift: acquired 100,000 Class A Common Stock on October 14, 2026; holds 100,000 after (Indirect).
- Open-market sale: disposed of 21,965 Class A Common Stock at $141.31 ($3,103,874) on October 14, 2026; holds 78,035 after (Indirect).
- Open-market sale: disposed of 17,600 Class A Common Stock at $142.28 ($2,504,128) on October 14, 2026; holds 60,435 after (Indirect).
- Open-market sale: disposed of 5,000 Class A Common Stock at $143.21 ($716,050) on October 14, 2026; holds 55,435 after (Indirect).
- Open-market sale: disposed of 7,694 Class A Common Stock at $144.24 ($1,109,783) on October 14, 2026; holds 47,741 after (Indirect).
- Open-market sale: disposed of 8,003 Class A Common Stock at $145.26 ($1,162,516) on October 14, 2026; holds 39,738 after (Indirect).
- Open-market sale: disposed of 4,601 Class A Common Stock at $146.15 ($672,436) on October 14, 2026; holds 35,137 after (Indirect).
- Open-market sale: disposed of 6,942 Class A Common Stock at $147.29 ($1,022,487) on October 14, 2026; holds 28,195 after (Indirect).
- Open-market sale: disposed of 11,558 Class A Common Stock at $148.25 ($1,713,474) on October 14, 2026; holds 16,637 after (Indirect).
- Open-market sale: disposed of 8,299 Class A Common Stock at $149.40 ($1,239,871) on October 14, 2026; holds 8,338 after (Indirect).
- Open-market sale: disposed of 7,238 Class A Common Stock at $150.18 ($1,087,003) on October 14, 2026; holds 1,100 after (Indirect).
- Open-market sale: disposed of 400 Class A Common Stock at $150.86 ($60,344) on October 14, 2026; holds 700 after (Indirect).
- Open-market sale: disposed of 700 Class A Common Stock at $153.68 ($107,576) on October 14, 2026 (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $14,499,541 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
John Colgrove — Director, Officer (Chief Visionary Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-14 | Bona fide gift | Class A Common Stock | 100,000 | — | — | 5,393,309 |
| 2026-10-14 | Bona fide gift | Class A Common Stock | 100,000 | — | — | 100,000 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 21,965 | $141 | $3.1M | 78,035 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 17,600 | $142 | $2.5M | 60,435 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 5,000 | $143 | $716.0K | 55,435 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 7,694 | $144 | $1.1M | 47,741 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 8,003 | $145 | $1.2M | 39,738 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 4,601 | $146 | $672.4K | 35,137 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 6,942 | $147 | $1.0M | 28,195 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 11,558 | $148 | $1.7M | 16,637 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 8,299 | $149 | $1.2M | 8,338 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 7,238 | $150 | $1.1M | 1,100 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 400 | $151 | $60.3K | 700 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 700 | $154 | $107.6K | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-14 | Bona fide gift (100,000 shares) |
| 2026-10-14 | Bona fide gift (100,000 shares) |
| 2026-10-14 | Open-market sale (21,965 shares) |
| 2026-10-14 | Open-market sale (17,600 shares) |
| 2026-10-14 | Open-market sale (5,000 shares) |
| 2026-10-14 | Open-market sale (7,694 shares) |
| 2026-10-14 | Open-market sale (8,003 shares) |
| 2026-10-14 | Open-market sale (4,601 shares) |
| 2026-10-14 | Open-market sale (6,942 shares) |
| 2026-10-14 | Open-market sale (11,558 shares) |
| 2026-10-14 | Open-market sale (8,299 shares) |
| 2026-10-14 | Open-market sale (7,238 shares) |
| 2026-10-14 | Open-market sale (400 shares) |
| 2026-10-14 | Open-market sale (700 shares) |
Keywords
insider transaction, Form 4, P, Everpure, Inc., bearish, John Colgrove
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