Form 4: Pure Storage Executive Sells Shares
Insider Transaction (Form 4)
John Colgrove, Chief Visionary Officer and a Director of Pure Storage, Inc., sold 100,000 shares of common stock on July 10, 2026.
Summary
- Open-market sale: disposed of 36,385 Class A Common Stock at $79.46 ($2,891,152) on July 10, 2026; holds 2,578,615 after (Indirect).
- Open-market sale: disposed of 8,726 Class A Common Stock at $80.27 ($700,436) on July 10, 2026; holds 2,569,889 after (Indirect).
- Open-market sale: disposed of 2,942 Class A Common Stock at $81.47 ($239,685) on July 10, 2026; holds 2,566,947 after (Indirect).
- Open-market sale: disposed of 1,947 Class A Common Stock at $82.14 ($159,927) on July 10, 2026; holds 2,565,000 after (Indirect).
- Open-market sale: disposed of 36,394 Class A Common Stock at $79.46 ($2,891,867) on July 10, 2026; holds 2,578,606 after (Indirect).
- Open-market sale: disposed of 8,700 Class A Common Stock at $80.26 ($698,262) on July 10, 2026; holds 2,569,906 after (Indirect).
- Open-market sale: disposed of 2,953 Class A Common Stock at $81.47 ($240,581) on July 10, 2026; holds 2,566,953 after (Indirect).
- Open-market sale: disposed of 1,953 Class A Common Stock at $82.14 ($160,419) on July 10, 2026; holds 2,565,000 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $7,982,329 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
John Colgrove — Director, Officer (Chief Visionary Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-10 | Open-market sale | Class A Common Stock | 36,385 | $79 | $2.9M | 2,578,615 |
| 2026-07-10 | Open-market sale | Class A Common Stock | 8,726 | $80 | $700.4K | 2,569,889 |
| 2026-07-10 | Open-market sale | Class A Common Stock | 2,942 | $81 | $239.7K | 2,566,947 |
| 2026-07-10 | Open-market sale | Class A Common Stock | 1,947 | $82 | $159.9K | 2,565,000 |
| 2026-07-10 | Open-market sale | Class A Common Stock | 36,394 | $79 | $2.9M | 2,578,606 |
| 2026-07-10 | Open-market sale | Class A Common Stock | 8,700 | $80 | $698.3K | 2,569,906 |
| 2026-07-10 | Open-market sale | Class A Common Stock | 2,953 | $81 | $240.6K | 2,566,953 |
| 2026-07-10 | Open-market sale | Class A Common Stock | 1,953 | $82 | $160.4K | 2,565,000 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-10 | Open-market sale (36,385 shares) |
| 2026-07-10 | Open-market sale (8,726 shares) |
| 2026-07-10 | Open-market sale (2,942 shares) |
| 2026-07-10 | Open-market sale (1,947 shares) |
| 2026-07-10 | Open-market sale (36,394 shares) |
| 2026-07-10 | Open-market sale (8,700 shares) |
| 2026-07-10 | Open-market sale (2,953 shares) |
| 2026-07-10 | Open-market sale (1,953 shares) |
Keywords
insider transaction, Form 4, P, Everpure, Inc., bearish, John Colgrove
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