Form 4: Procore Director Sells Shares Via 10b5-1 Plan

Procore Technologies Director Kevin J. O'Connor has sold a significant number of shares through a pre-arranged trading plan.

Summary

• Kevin J. O'Connor, a Director at Procore Technologies, Inc. (PCOR), reported the sale of common stock on July 1st and July 2nd, 2026.
• These transactions were executed under a Rule 10b5-1 trading plan, indicating a pre-determined strategy for selling shares.
• A total of 5,769 shares were sold on July 1st at a weighted average price of $41.93.
• On July 2nd, an additional 1,697 shares were sold at a weighted average price of $42.40, and another 4,072 shares at a weighted average price of $42.99.
• Following these sales, O'Connor beneficially owns 962,132 shares, held indirectly through the Kevin J. O'Connor Revocable Trust.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this filing neutrally as it represents routine insider transactions under a pre-established plan, rather than a reflection of the company's performance or future prospects.

Negatives

• Director Kevin J. O'Connor sold a total of 11,538 shares of Procore Technologies common stock across multiple transactions on July 1st and July 2nd, 2026.
• The sales occurred at prices ranging from $41.82 to $43.19, indicating a disposition of equity by a key insider.

Future Outlook

No specific future outlook or guidance is provided in this filing, as it solely reports on past transactions.

Industry Context

StockSavvy.ai notes that insider sales, particularly those executed under Rule 10b5-1 plans, are common for executives and directors to diversify holdings or manage personal finances. While these plans are designed to avoid insider trading concerns, significant sales by directors can sometimes be interpreted by the market as a signal, though the pre-planned nature here mitigates direct negative inference.

Stakeholder Impact

• Shareholders may observe the sale of shares by a director, which could be interpreted in various ways, though the 10b5-1 plan suggests a pre-determined strategy.
• The company's management team will continue to operate under the existing governance structure, with Director O'Connor's beneficial ownership reduced but still substantial.

Key Dates

Keywords

Procore Technologies, PCOR, Form 4, Insider Trading, 10b5-1 Plan, Stock Sale, Director Transactions, Beneficial Ownership