Form 4: Director Kevin J. O'Connor Sells Procore Shares

Procore Technologies director Kevin J. O'Connor sold 11,544 shares of common stock via a pre-arranged 10b5-1 trading plan.

Summary

• Director Kevin J. O'Connor sold a total of 11,544 shares of Procore Technologies (PCOR) common stock.
• The sales occurred on June 15 and June 16, 2026.
• Transactions were executed under a Rule 10b5-1 trading plan established on March 13, 2026.
• Shares were sold at weighted average prices ranging from $42.00 to $43.255 per share.
• Following these transactions, the reporting person maintains beneficial ownership of 973,670 shares held through a revocable trust.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral event, as the sales were executed under a pre-planned 10b5-1 arrangement, which is a routine administrative action.

Positives

• The sales were conducted pursuant to a pre-established 10b5-1 plan, indicating the transactions were scheduled in advance rather than based on immediate non-public information.

Negatives

• Insider selling can sometimes be perceived by the market as a lack of confidence in the short-term stock price appreciation.

Risks

• Continued insider selling may exert downward pressure on the stock price if perceived as a negative signal by retail or institutional investors.

Future Outlook

No specific forward-looking guidance regarding company operations was provided in this filing.

Industry Context

StockSavvy.ai notes that insider selling via 10b5-1 plans is a standard corporate governance practice for executives and directors to diversify their holdings while remaining compliant with SEC regulations.

Comparison to Industry Standards

• The use of 10b5-1 plans is the industry standard for executives to avoid allegations of insider trading.
• The volume of shares sold represents a small fraction of the director's total holdings, which is consistent with typical portfolio rebalancing.

Stakeholder Impact

• Shareholders should note the reduction in insider holdings, though the volume is not significant relative to total shares outstanding.

Next Steps

• Monitor future Form 4 filings for additional insider activity.

Key Dates

Keywords

Procore Technologies, PCOR, Insider Trading, Form 4, Kevin J. O'Connor, Stock Sale