Form 4: Porch Group Executive Sells Shares
Insider Transaction (Form 4)
Matt Ehrlichman, CEO, CHAIRMAN AND FOUNDER, a Director and 10% owner of Porch Group, Inc., sold 70,335 shares of common stock on October 6, 2025.
Summary
- Open-market sale: disposed of 14,946 Common Stock at $16.84 ($251,688) on October 5, 2026; holds 15,957,134 after (Direct).
- Open-market sale: disposed of 26,135 Common Stock at $17.35 ($453,442) on October 6, 2026; holds 15,930,999 after (Direct).
- Open-market sale: disposed of 29,254 Common Stock at $17.35 ($507,557) on October 6, 2025; holds 15,901,745 after (Direct).
Sentiment
Score: 3
Explanation: StockSavvy.ai views this as a mildly negative signal: an insider sold $1,212,687 of stock on the open market.
Insider Transactions
Matt Ehrlichman — Director, Officer (CEO, CHAIRMAN AND FOUNDER), 10% owner
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-05 | Open-market sale | Common Stock | 14,946 | $17 | $251.7K | 15,957,134 |
| 2026-10-06 | Open-market sale | Common Stock | 26,135 | $17 | $453.4K | 15,930,999 |
| 2025-10-06 | Open-market sale | Common Stock | 29,254 | $17 | $507.6K | 15,901,745 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-05 | Open-market sale (14,946 shares) |
| 2026-10-06 | Open-market sale (26,135 shares) |
| 2025-10-06 | Open-market sale (29,254 shares) |
Keywords
insider transaction, Form 4, PRCH, Porch Group, Inc., bearish, Matt Ehrlichman
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