Form 4: Pineapple Financial Director Acquires Stock Units and Options

Paul Robert Maurice Baron, a Director and 10% Owner of Pineapple Financial Inc., has acquired 2,523 Restricted Stock Units and 2,500 Stock Options, both vesting immediately.

Summary

• Paul Robert Maurice Baron, a Director and 10% Owner of Pineapple Financial Inc. (PAPL), acquired securities on July 16, 2025.
• The acquisition included 2,523 Restricted Stock Units (RSUs), each representing a contingent right to receive one PAPL common share.
• These Restricted Stock Units vested immediately upon acquisition.
• Additionally, 2,500 Stock Options were acquired, granting the right to buy common shares at an exercise price of $1.3 per share.
• The Stock Options also vested immediately and have an expiration date of July 16, 2035.
• Following these transactions, Paul Robert Maurice Baron directly beneficially owns 2,523 Restricted Stock Units and 2,500 Stock Options.

Sentiment

Score: 6

Explanation: Slightly positive due to a director and 10% owner increasing their stake, which can be interpreted as a sign of confidence, but otherwise neutral as it's a standard disclosure.

Positives

• A director and 10% owner acquired additional equity interests in the company, potentially signaling confidence in future performance.
• Both the Restricted Stock Units and Stock Options vested immediately, providing immediate ownership rights to the director.

Future Outlook

The document does not provide forward-looking statements or guidance regarding the company's future performance or strategic direction.

Industry Context

This filing is a routine disclosure of an insider's equity transaction, common across all publicly traded companies, and does not provide broader industry trend analysis.

Related Party Transactions

• The acquisition of Restricted Stock Units and Stock Options by Paul Robert Maurice Baron, a Director and 10% Owner, constitutes an insider transaction.

Stakeholder Impact

• Shareholders: The acquisition by a director and 10% owner may be viewed as a positive signal of management's confidence in the company's future prospects.
• Employees: No direct impact mentioned.
• Customers: No direct impact mentioned.
• Suppliers: No direct impact mentioned.
• Creditors: No direct impact mentioned.

Key Dates

Keywords

SEC Form 4, insider transaction, beneficial ownership, restricted stock units, stock options, director, equity acquisition, Pineapple Financial Inc., PAPL