Form 4: NASDAQ Executive Sells Shares Under 10b5-1 Plan

Bryan Everard Smith, EVP, CPO of NASDAQ, Inc., sold 3,000 shares of common stock for $86.91 per share, pursuant to a pre-arranged 10b5-1 trading plan.

Summary

• Bryan Everard Smith, an Executive Vice President and Chief Product Officer at NASDAQ, Inc., reported a transaction on June 11, 2026.
• He sold 3,000 shares of NASDAQ common stock at a price of $86.91 per share.
• This sale was executed under a Rule 10b5-1(c) trading plan, which was adopted on March 12, 2026.
• Following this transaction, Mr. Smith beneficially owns 71,944 shares of NASDAQ common stock.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral filing, as the transaction was conducted under a pre-established 10b5-1 plan, indicating a planned divestiture rather than a reaction to new company information.

Negatives

• An executive sold a portion of their holdings in the company.

Future Outlook

The filing does not contain forward-looking statements or guidance.

Industry Context

StockSavvy.ai notes that executive stock sales under Rule 10b5-1 plans are common and are designed to allow insiders to trade shares without violating insider trading laws, provided the plans are established when the insider does not possess material non-public information. The price of $86.91 per share reflects the market value at the time of the transaction.

Stakeholder Impact

• Shareholders: The sale of shares by an executive may be perceived negatively, but the use of a 10b5-1 plan mitigates concerns about insider trading. The impact on share price is likely minimal given the planned nature of the transaction.

Key Dates

Keywords

NASDAQ, Stock Sale, Insider Trading, 10b5-1 Plan, Executive Transaction, SEC Form 4