Form 4: MediaAlpha Executive Steven Yi Reports Stock Transactions

Sentiment:

SEC Form 4 Filing


Steven Yi, a director and officer of MediaAlpha, Inc., reported the vesting of restricted stock units and the subsequent acquisition of Class A Common Stock.

Summary

  • On May 15, 2025, Steven Yi, a director and officer of MediaAlpha, Inc., reported transactions involving Class A Common Stock.
  • Specifically, 18,293 Restricted Stock Units (RSUs) vested, each convertible into one share of Class A Common Stock.
  • Following the vesting, Yi acquired 18,293 shares of Class A Common Stock.
  • The price per share for the acquisition was $0, indicating the vesting of the RSUs.
  • After the reported transactions, Yi beneficially owns 2,962,742 shares of Class A Common Stock directly and 54,882 derivative securities.
  • The RSUs vest over time, with one sixteenth vesting on May 15, 2022, and the remainder vesting in equal quarterly installments through February 15, 2026, subject to continued employment.

Sentiment

Score: 6

Explanation: The sentiment is neutral. It's a routine disclosure of stock transactions by an insider, which is neither particularly positive nor negative on its own. The vesting of RSUs is part of a compensation plan.

Positives

  • The vesting of RSUs indicates a continued investment in the company by a key executive.
  • The executive's increased holdings align their interests with those of the shareholders.

Future Outlook

The remaining RSUs will continue to vest in equal quarterly installments through February 15, 2026, contingent upon continued employment with the Issuer.

Industry Context

Form 4 filings are routine disclosures required by the SEC to provide transparency into the transactions of company insiders. They are closely watched by investors to gauge management's sentiment and confidence in the company's prospects.

Stakeholder Impact

  • The transaction may have a minor positive impact on shareholder sentiment as it reflects continued investment by a key executive.

Key Dates

DateDescription
05/15/2022One sixteenth of the RSUs vested.
05/15/2025Date of transaction: 18,293 Restricted Stock Units vested and converted to Class A Common Stock.
05/16/2025Date of signature for the Form 4 filing.
02/15/2026Remaining RSUs will vest in equal quarterly installments through this date, subject to continued employment.

Keywords

MediaAlpha, Steven Yi, Form 4, Beneficial Ownership, Restricted Stock Units, Class A Common Stock, Vesting, Securities, MAX

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