Form 4: MediaAlpha Executive Sells Shares
Insider Transaction (Form 4)
Keith Cramer, Chief Revenue Officer of MediaAlpha, Inc., sold 13,000 shares of common stock on August 15, 2026 for $12.76 per share.
Summary
- Option exercise/conversion: acquired 5,303 Class A Common Stock on August 15, 2026; holds 272,831 after (Direct).
- Option exercise/conversion: acquired 4,472 Class A Common Stock on August 15, 2026; holds 277,303 after (Direct).
- Open-market sale: disposed of 13,000 Class A Common Stock at $12.76 ($165,924) on August 17, 2026; holds 264,303 after (Direct).
- Option exercise/conversion: disposed of 5,303 Restricted Stock Units on August 15, 2026; holds 10,607 after (Direct).
- Option exercise/conversion: disposed of 4,472 Restricted Stock Units on August 15, 2026; holds 26,832 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $165,924 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Keith Cramer — Officer (Chief Revenue Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-15 | Option exercise/conversion | Class A Common Stock | 5,303 | — | — | 272,831 |
| 2026-08-15 | Option exercise/conversion | Class A Common Stock | 4,472 | — | — | 277,303 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 13,000 | $13 | $165.9K | 264,303 |
| 2026-08-15 | Option exercise/conversion | Restricted Stock Units | 5,303 | — | — | 10,607 |
| 2026-08-15 | Option exercise/conversion | Restricted Stock Units | 4,472 | — | — | 26,832 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-15 | Option exercise/conversion (5,303 shares) |
| 2026-08-15 | Option exercise/conversion (4,472 shares) |
| 2026-08-17 | Open-market sale (13,000 shares) |
| 2026-08-15 | Option exercise/conversion (5,303 shares) |
| 2026-08-15 | Option exercise/conversion (4,472 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Keith Cramer
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