Form 4: MediaAlpha Executive Reports Stock Transaction
Insider Transaction (Form 4)
Jeffrey B Coyne, GENERAL COUNSEL AND SECRETARY of MediaAlpha, Inc., reported multiple transactions in common stock on August 15, 2026.
Summary
- Tax/exercise-price withholding: disposed of 2,187 Class A Common Stock at $13.17 ($28,803) on August 15, 2026; holds 589,577 after (Direct).
- Tax/exercise-price withholding: disposed of 2,542 Class A Common Stock at $13.17 ($33,478) on August 15, 2026; holds 587,035 after (Direct).
- Tax/exercise-price withholding: disposed of 5,224 Class A Common Stock at $13.17 ($68,800) on August 15, 2026; holds 581,811 after (Direct).
- Tax/exercise-price withholding: disposed of 4,229 Class A Common Stock at $13.17 ($55,696) on August 15, 2026; holds 577,582 after (Direct).
Sentiment
Score: 5
Explanation: StockSavvy.ai views this as routine: the reported changes are grants, option exercises, tax withholding or similar administrative transactions, which carry limited directional signal.
Insider Transactions
Jeffrey B Coyne — Officer (GENERAL COUNSEL AND SECRETARY)
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-15 | Tax/exercise-price withholding | Class A Common Stock | 2,187 | $13 | $28.8K | 589,577 |
| 2026-08-15 | Tax/exercise-price withholding | Class A Common Stock | 2,542 | $13 | $33.5K | 587,035 |
| 2026-08-15 | Tax/exercise-price withholding | Class A Common Stock | 5,224 | $13 | $68.8K | 581,811 |
| 2026-08-15 | Tax/exercise-price withholding | Class A Common Stock | 4,229 | $13 | $55.7K | 577,582 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-15 | Tax/exercise-price withholding (2,187 shares) |
| 2026-08-15 | Tax/exercise-price withholding (2,542 shares) |
| 2026-08-15 | Tax/exercise-price withholding (5,224 shares) |
| 2026-08-15 | Tax/exercise-price withholding (4,229 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., neutral, Jeffrey B Coyne
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.