Form 4: MediaAlpha Director Sells Shares
Insider Transaction (Form 4)
Eugene Nonko, a Director of MediaAlpha, Inc., sold 33,419 shares of common stock on August 24, 2026.
Summary
- Open-market sale: disposed of 3,282 Class A Common Stock at $12.99 ($42,645) on August 24, 2026; holds 829,272 after (Direct).
- Open-market sale: disposed of 3,282 Class A Common Stock at $12.89 ($42,316) on August 25, 2026; holds 825,990 after (Direct).
- Open-market sale: disposed of 2,667 Class A Common Stock at $12.56 ($33,487) on August 26, 2026; holds 823,323 after (Direct).
- Open-market sale: disposed of 8,205 Class A Common Stock at $12.99 ($106,564) on August 24, 2026; holds 951,344 after (Indirect).
- Open-market sale: disposed of 8,205 Class A Common Stock at $12.87 ($105,574) on August 25, 2026; holds 943,139 after (Indirect).
- Open-market sale: disposed of 7,778 Class A Common Stock at $12.55 ($97,641) on August 26, 2026; holds 935,361 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $428,228 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Eugene Nonko — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-24 | Open-market sale | Class A Common Stock | 3,282 | $13 | $42.6K | 829,272 |
| 2026-08-25 | Open-market sale | Class A Common Stock | 3,282 | $13 | $42.3K | 825,990 |
| 2026-08-26 | Open-market sale | Class A Common Stock | 2,667 | $13 | $33.5K | 823,323 |
| 2026-08-24 | Open-market sale | Class A Common Stock | 8,205 | $13 | $106.6K | 951,344 |
| 2026-08-25 | Open-market sale | Class A Common Stock | 8,205 | $13 | $105.6K | 943,139 |
| 2026-08-26 | Open-market sale | Class A Common Stock | 7,778 | $13 | $97.6K | 935,361 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-24 | Open-market sale (3,282 shares) |
| 2026-08-25 | Open-market sale (3,282 shares) |
| 2026-08-26 | Open-market sale (2,667 shares) |
| 2026-08-24 | Open-market sale (8,205 shares) |
| 2026-08-25 | Open-market sale (8,205 shares) |
| 2026-08-26 | Open-market sale (7,778 shares) |
Keywords
insider transaction, Form 4, MAX, MediaAlpha, Inc., bearish, Eugene Nonko
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