Form 4: Hershey Insider Sells Shares
Insider Transaction (Form 4)
Hershey Trust Co Trustee In Trust For Milton Hershey School reported changes in beneficial ownership of Hershey Co common stock on August 17, 2026.
Summary
- Open-market sale: disposed of 2,607 Common Stock, $1.00 par value at $180.72 ($471,138) on August 17, 2026; holds 1,003,512 after (Direct).
- Open-market sale: disposed of 4,492 Common Stock, $1.00 par value at $181.19 ($813,896) on August 17, 2026; holds 999,020 after (Direct).
- Open-market sale: disposed of 1,499 Common Stock, $1.00 par value at $182.47 ($273,521) on August 17, 2026; holds 997,521 after (Direct).
- Open-market sale: disposed of 1,362 Common Stock, $1.00 par value at $183.45 ($249,852) on August 17, 2026; holds 996,159 after (Direct).
- Open-market sale: disposed of 40 Common Stock, $1.00 par value at $184.00 ($7,360) on August 17, 2026; holds 996,119 after (Direct).
- Open-market sale: disposed of 302 Common Stock, $1.00 par value at $181.50 ($54,814) on August 18, 2026; holds 995,817 after (Direct).
- Open-market sale: disposed of 1,056 Common Stock, $1.00 par value at $182.51 ($192,734) on August 18, 2026; holds 994,761 after (Direct).
- Open-market sale: disposed of 8,184 Common Stock, $1.00 par value at $183.51 ($1,501,811) on August 18, 2026; holds 986,577 after (Direct).
- Open-market sale: disposed of 458 Common Stock, $1.00 par value at $184.03 ($84,285) on August 18, 2026; holds 986,119 after (Direct).
- Open-market sale: disposed of 100 Common Stock, $1.00 par value at $184.65 ($18,465) on August 19, 2026; holds 986,019 after (Direct).
- Open-market sale: disposed of 80 Common Stock, $1.00 par value at $185.00 ($14,800) on August 19, 2026; holds 985,939 after (Direct).
- Open-market sale: disposed of 1,541 Common Stock, $1.00 par value at $186.82 ($287,882) on August 19, 2026; holds 984,398 after (Direct).
- Open-market sale: disposed of 2,580 Common Stock, $1.00 par value at $187.37 ($483,408) on August 19, 2026; holds 981,818 after (Direct).
- Open-market sale: disposed of 3,673 Common Stock, $1.00 par value at $188.74 ($693,248) on August 19, 2026; holds 978,145 after (Direct).
- Open-market sale: disposed of 2,026 Common Stock, $1.00 par value at $189.20 ($383,320) on August 19, 2026; holds 976,119 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $5,530,535 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Hershey Trust Co Trustee In Trust For Milton Hershey School — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-17 | Open-market sale | Common Stock, $1.00 par value | 2,607 | $181 | $471.1K | 1,003,512 |
| 2026-08-17 | Open-market sale | Common Stock, $1.00 par value | 4,492 | $181 | $813.9K | 999,020 |
| 2026-08-17 | Open-market sale | Common Stock, $1.00 par value | 1,499 | $182 | $273.5K | 997,521 |
| 2026-08-17 | Open-market sale | Common Stock, $1.00 par value | 1,362 | $183 | $249.9K | 996,159 |
| 2026-08-17 | Open-market sale | Common Stock, $1.00 par value | 40 | $184 | $7.4K | 996,119 |
| 2026-08-18 | Open-market sale | Common Stock, $1.00 par value | 302 | $182 | $54.8K | 995,817 |
| 2026-08-18 | Open-market sale | Common Stock, $1.00 par value | 1,056 | $183 | $192.7K | 994,761 |
| 2026-08-18 | Open-market sale | Common Stock, $1.00 par value | 8,184 | $184 | $1.5M | 986,577 |
| 2026-08-18 | Open-market sale | Common Stock, $1.00 par value | 458 | $184 | $84.3K | 986,119 |
| 2026-08-19 | Open-market sale | Common Stock, $1.00 par value | 100 | $185 | $18.5K | 986,019 |
| 2026-08-19 | Open-market sale | Common Stock, $1.00 par value | 80 | $185 | $14.8K | 985,939 |
| 2026-08-19 | Open-market sale | Common Stock, $1.00 par value | 1,541 | $187 | $287.9K | 984,398 |
| 2026-08-19 | Open-market sale | Common Stock, $1.00 par value | 2,580 | $187 | $483.4K | 981,818 |
| 2026-08-19 | Open-market sale | Common Stock, $1.00 par value | 3,673 | $189 | $693.2K | 978,145 |
| 2026-08-19 | Open-market sale | Common Stock, $1.00 par value | 2,026 | $189 | $383.3K | 976,119 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-17 | Open-market sale (2,607 shares) |
| 2026-08-17 | Open-market sale (4,492 shares) |
| 2026-08-17 | Open-market sale (1,499 shares) |
| 2026-08-17 | Open-market sale (1,362 shares) |
| 2026-08-17 | Open-market sale (40 shares) |
| 2026-08-18 | Open-market sale (302 shares) |
| 2026-08-18 | Open-market sale (1,056 shares) |
| 2026-08-18 | Open-market sale (8,184 shares) |
| 2026-08-18 | Open-market sale (458 shares) |
| 2026-08-19 | Open-market sale (100 shares) |
| 2026-08-19 | Open-market sale (80 shares) |
| 2026-08-19 | Open-market sale (1,541 shares) |
| 2026-08-19 | Open-market sale (2,580 shares) |
| 2026-08-19 | Open-market sale (3,673 shares) |
| 2026-08-19 | Open-market sale (2,026 shares) |
Keywords
insider transaction, Form 4, HSY, HERSHEY CO, bearish, Hershey Trust Co Trustee In Trust For Milton Hershey School
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