Form 4: Freshpet CEO Sells Shares
Insider Transaction (Form 4)
William B. Cyr, Chief Executive Officer and a Director of Freshpet, Inc., sold 44,069 shares of common stock on August 14, 2026.
Summary
- Option exercise/conversion: acquired 62,369 Common Stock at $10.23 ($638,035) on August 14, 2026; holds 286,828 after (Direct).
- Open-market sale: disposed of 41,023 Common Stock at $72.91 ($2,990,987) on August 14, 2026; holds 245,805 after (Direct).
- Option exercise/conversion: acquired 4,620 Common Stock at $10.23 ($47,263) on August 14, 2026; holds 30,185 after (Indirect).
- Open-market sale: disposed of 651 Common Stock at $72.82 ($47,406) on August 14, 2026; holds 29,534 after (Indirect).
- Option exercise/conversion: acquired 9,030 Common Stock at $10.23 ($92,377) on August 14, 2026; holds 69,662 after (Indirect).
- Open-market sale: disposed of 1,271 Common Stock at $72.82 ($92,554) on August 14, 2026; holds 68,391 after (Indirect).
- Option exercise/conversion: acquired 7,981 Common Stock at $10.23 ($81,646) on August 14, 2026; holds 64,102 after (Indirect).
- Open-market sale: disposed of 1,124 Common Stock at $72.82 ($81,850) on August 14, 2026; holds 62,978 after (Indirect).
- Option exercise/conversion: disposed of 62,369 Options to purchase common stock on August 14, 2026; holds 305,917 after (Direct).
- Option exercise/conversion: disposed of 4,620 Options to purchase common stock on August 14, 2026; holds 22,660 after (Indirect).
- Option exercise/conversion: disposed of 9,030 Options to purchase common stock on August 14, 2026; holds 44,290 after (Indirect).
- Option exercise/conversion: disposed of 7,981 Options to purchase common stock on August 14, 2026; holds 39,133 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,212,797 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
William B. Cyr — Director, Officer (Chief Executive Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-14 | Option exercise/conversion | Common Stock | 62,369 | $10 | $638.0K | 286,828 |
| 2026-08-14 | Open-market sale | Common Stock | 41,023 | $73 | $3.0M | 245,805 |
| 2026-08-14 | Option exercise/conversion | Common Stock | 4,620 | $10 | $47.3K | 30,185 |
| 2026-08-14 | Open-market sale | Common Stock | 651 | $73 | $47.4K | 29,534 |
| 2026-08-14 | Option exercise/conversion | Common Stock | 9,030 | $10 | $92.4K | 69,662 |
| 2026-08-14 | Open-market sale | Common Stock | 1,271 | $73 | $92.6K | 68,391 |
| 2026-08-14 | Option exercise/conversion | Common Stock | 7,981 | $10 | $81.6K | 64,102 |
| 2026-08-14 | Open-market sale | Common Stock | 1,124 | $73 | $81.8K | 62,978 |
| 2026-08-14 | Option exercise/conversion | Options to purchase common stock | 62,369 | — | — | 305,917 |
| 2026-08-14 | Option exercise/conversion | Options to purchase common stock | 4,620 | — | — | 22,660 |
| 2026-08-14 | Option exercise/conversion | Options to purchase common stock | 9,030 | — | — | 44,290 |
| 2026-08-14 | Option exercise/conversion | Options to purchase common stock | 7,981 | — | — | 39,133 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-14 | Option exercise/conversion (62,369 shares) |
| 2026-08-14 | Open-market sale (41,023 shares) |
| 2026-08-14 | Option exercise/conversion (4,620 shares) |
| 2026-08-14 | Open-market sale (651 shares) |
| 2026-08-14 | Option exercise/conversion (9,030 shares) |
| 2026-08-14 | Open-market sale (1,271 shares) |
| 2026-08-14 | Option exercise/conversion (7,981 shares) |
| 2026-08-14 | Open-market sale (1,124 shares) |
| 2026-08-14 | Option exercise/conversion (62,369 shares) |
| 2026-08-14 | Option exercise/conversion (4,620 shares) |
| 2026-08-14 | Option exercise/conversion (9,030 shares) |
| 2026-08-14 | Option exercise/conversion (7,981 shares) |
Keywords
insider transaction, Form 4, FRPT, Freshpet, Inc., bearish, William B. Cyr
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