Form 4: Etsy Director Sells Shares
Insider Transaction (Form 4)
Melissa Reiff, a Director of Etsy Inc, sold 3,855 shares of common stock on July 15, 2026 for $85.00 per share.
Summary
- Option exercise/conversion: acquired 3,855 Common Stock at $61.25 ($236,119) on July 15, 2026; holds 21,468 after (Direct).
- Open-market sale: disposed of 3,855 Common Stock at $85.00 ($327,675) on July 15, 2026; holds 17,613 after (Direct).
- Option exercise/conversion: disposed of 3,855 Director stock option (right to buy) on July 15, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $327,675 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Melissa Reiff — Director
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-07-15 | Option exercise/conversion | Common Stock | 3,855 | $61 | $236.1K | 21,468 |
| 2026-07-15 | Open-market sale | Common Stock | 3,855 | $85 | $327.7K | 17,613 |
| 2026-07-15 | Option exercise/conversion | Director stock option (right to buy) | 3,855 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-07-15 | Option exercise/conversion (3,855 shares) |
| 2026-07-15 | Open-market sale (3,855 shares) |
| 2026-07-15 | Option exercise/conversion (3,855 shares) |
Keywords
insider transaction, Form 4, ETSY, ETSY INC, bearish, Melissa Reiff
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