Form 4: Ethos Technologies CEO Sells Shares
Insider Transaction (Form 4)
Peter George Colis, CEO and Secretary and a Director of Ethos Technologies Inc., sold 120,000 shares of common stock on October 14, 2026.
Summary
- Conversion of derivative: acquired 40,000 Class A Common Stock on October 14, 2026; holds 1,577,360 after (Direct).
- Open-market sale: disposed of 31,900 Class A Common Stock at $38.94 ($1,242,186) on October 14, 2026; holds 1,545,460 after (Direct).
- Open-market sale: disposed of 8,100 Class A Common Stock at $39.58 ($320,598) on October 14, 2026; holds 1,537,360 after (Direct).
- Conversion of derivative: disposed of 40,000 Class A Common Stock on October 15, 2026; holds 1,577,360 after (Direct).
- Open-market sale: disposed of 8,165 Class A Common Stock at $37.64 ($307,331) on October 15, 2026; holds 1,569,195 after (Direct).
- Open-market sale: disposed of 31,435 Class A Common Stock at $38.52 ($1,210,876) on October 15, 2026; holds 1,537,760 after (Direct).
- Open-market sale: disposed of 400 Class A Common Stock at $39.12 ($15,648) on October 15, 2026; holds 1,537,360 after (Direct).
- Conversion of derivative: acquired 40,000 Class A Common Stock on October 16, 2026; holds 1,577,360 after (Direct).
- Open-market sale: disposed of 34,468 Class A Common Stock at $37.68 ($1,298,754) on October 16, 2026; holds 1,542,892 after (Direct).
- Open-market sale: disposed of 5,532 Class A Common Stock at $38.32 ($211,986) on October 16, 2026; holds 1,537,360 after (Direct).
- Conversion of derivative: disposed of 40,000 Class B Common Stock on October 14, 2026; holds 6,044,681 after (Direct).
- Conversion of derivative: disposed of 40,000 Class B Common Stock on October 15, 2026; holds 6,004,681 after (Direct).
- Conversion of derivative: disposed of 40,000 Class B Common Stock on October 16, 2026; holds 5,964,681 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $4,607,379 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Peter George Colis — Director, Officer (CEO and Secretary)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-14 | Conversion of derivative | Class A Common Stock | 40,000 | — | — | 1,577,360 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 31,900 | $39 | $1.2M | 1,545,460 |
| 2026-10-14 | Open-market sale | Class A Common Stock | 8,100 | $40 | $320.6K | 1,537,360 |
| 2026-10-15 | Conversion of derivative | Class A Common Stock | 40,000 | — | — | 1,577,360 |
| 2026-10-15 | Open-market sale | Class A Common Stock | 8,165 | $38 | $307.3K | 1,569,195 |
| 2026-10-15 | Open-market sale | Class A Common Stock | 31,435 | $39 | $1.2M | 1,537,760 |
| 2026-10-15 | Open-market sale | Class A Common Stock | 400 | $39 | $15.6K | 1,537,360 |
| 2026-10-16 | Conversion of derivative | Class A Common Stock | 40,000 | — | — | 1,577,360 |
| 2026-10-16 | Open-market sale | Class A Common Stock | 34,468 | $38 | $1.3M | 1,542,892 |
| 2026-10-16 | Open-market sale | Class A Common Stock | 5,532 | $38 | $212.0K | 1,537,360 |
| 2026-10-14 | Conversion of derivative | Class B Common Stock | 40,000 | — | — | 6,044,681 |
| 2026-10-15 | Conversion of derivative | Class B Common Stock | 40,000 | — | — | 6,004,681 |
| 2026-10-16 | Conversion of derivative | Class B Common Stock | 40,000 | — | — | 5,964,681 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-14 | Conversion of derivative (40,000 shares) |
| 2026-10-14 | Open-market sale (31,900 shares) |
| 2026-10-14 | Open-market sale (8,100 shares) |
| 2026-10-15 | Conversion of derivative (40,000 shares) |
| 2026-10-15 | Open-market sale (8,165 shares) |
| 2026-10-15 | Open-market sale (31,435 shares) |
| 2026-10-15 | Open-market sale (400 shares) |
| 2026-10-16 | Conversion of derivative (40,000 shares) |
| 2026-10-16 | Open-market sale (34,468 shares) |
| 2026-10-16 | Open-market sale (5,532 shares) |
| 2026-10-14 | Conversion of derivative (40,000 shares) |
| 2026-10-15 | Conversion of derivative (40,000 shares) |
| 2026-10-16 | Conversion of derivative (40,000 shares) |
Keywords
insider transaction, Form 4, LIFE, Ethos Technologies Inc., bearish, Peter George Colis
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