Form 4: Equifax CEO Sells Shares
Insider Transaction (Form 4)
Mark W Begor, CEO and a Director of Equifax Inc, sold 37,792 shares of common stock on October 23, 2026.
Summary
- Option exercise/conversion: acquired 37,792 Common Stock at $112.46 ($4,250,088) on October 23, 2026; holds 327,714 after (Direct).
- Open-market sale: disposed of 1,194 Common Stock at $186.73 ($222,960) on October 23, 2026; holds 326,520 after (Direct).
- Open-market sale: disposed of 1,250 Common Stock at $183.40 ($229,254) on October 23, 2026; holds 325,270 after (Direct).
- Open-market sale: disposed of 1,681 Common Stock at $185.20 ($311,327) on October 23, 2026; holds 323,589 after (Direct).
- Open-market sale: disposed of 33,667 Common Stock at $182.52 ($6,144,800) on October 23, 2026; holds 289,922 after (Direct).
- Option exercise/conversion: disposed of 37,792 Stock Option/Right to Buy on October 23, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $6,908,340 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Mark W Begor — Director, Officer (CEO)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-23 | Option exercise/conversion | Common Stock | 37,792 | $112 | $4.3M | 327,714 |
| 2026-10-23 | Open-market sale | Common Stock | 1,194 | $187 | $223.0K | 326,520 |
| 2026-10-23 | Open-market sale | Common Stock | 1,250 | $183 | $229.3K | 325,270 |
| 2026-10-23 | Open-market sale | Common Stock | 1,681 | $185 | $311.3K | 323,589 |
| 2026-10-23 | Open-market sale | Common Stock | 33,667 | $183 | $6.1M | 289,922 |
| 2026-10-23 | Option exercise/conversion | Stock Option/Right to Buy | 37,792 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-23 | Option exercise/conversion (37,792 shares) |
| 2026-10-23 | Open-market sale (1,194 shares) |
| 2026-10-23 | Open-market sale (1,250 shares) |
| 2026-10-23 | Open-market sale (1,681 shares) |
| 2026-10-23 | Open-market sale (33,667 shares) |
| 2026-10-23 | Option exercise/conversion (37,792 shares) |
Keywords
insider transaction, Form 4, EFX, EQUIFAX INC, bearish, Mark W Begor
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