Form 4: e.l.f. Beauty Executive Sells Shares
Insider Transaction (Form 4)
Joshua Allen Franks, SVP, Operations of e.l.f. Beauty, Inc., sold 8,366 shares of common stock on October 12, 2026 for $110.01 per share.
Summary
- Open-market sale: disposed of 8,366 Common Stock, $0.01 par value at $110.01 ($920,310) on October 12, 2026; holds 126,931 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $920,310 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Joshua Allen Franks — Officer (SVP, Operations)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-12 | Open-market sale | Common Stock, $0.01 par value | 8,366 | $110 | $920.3K | 126,931 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-12 | Open-market sale (8,366 shares) |
Keywords
insider transaction, Form 4, ELF, e.l.f. Beauty, Inc., bearish, Joshua Allen Franks
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