Form 4: e.l.f. Beauty Executive Sells Shares
Insider Transaction (Form 4)
Joshua Allen Franks, SVP, Operations of e.l.f. Beauty, Inc., sold 5,718 shares of common stock on August 19, 2026 for $100.00 per share.
Summary
- Open-market sale: disposed of 5,718 Common Stock, $0.01 par value at $100.00 ($571,800) on August 19, 2026; holds 144,309 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $571,800 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Joshua Allen Franks — Officer (SVP, Operations)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-19 | Open-market sale | Common Stock, $0.01 par value | 5,718 | $100 | $571.8K | 144,309 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-19 | Open-market sale (5,718 shares) |
Keywords
insider transaction, Form 4, ELF, e.l.f. Beauty, Inc., bearish, Joshua Allen Franks
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