8-K: DoubleVerify Appoints NBCUniversal Marketing Chief Jennifer Storms to Board of Directors

DoubleVerify Holdings, Inc. announced the appointment of Jennifer Storms, Chief Marketing Officer of NBCUniversal Television & Streaming, to its Board of Directors, effective June 2, 2025, enhancing its expertise in media, marketing, and CTV.

Summary

• DoubleVerify Holdings, Inc. (DV) appointed Jennifer Storms to its Board of Directors, effective June 2, 2025.
• Ms. Storms will serve as a Class I director, with her term expiring at the Company's Annual Meeting of Stockholders in 2028.
• She has also been appointed to the Nominating and Corporate Governance Committee of the Board, effective June 2, 2025.
• Ms. Storms is currently the Chief Marketing Officer of NBCUniversal Television & Streaming.
• The Board determined Ms. Storms is independent under New York Stock Exchange corporate governance standards.
• She will participate in the Company's standard compensation program for non-employee directors, including prorated annual compensation for her first year.
• There are no arrangements or related party transactions requiring disclosure concerning her appointment.

Sentiment

Score: 8

Explanation: The appointment of a highly experienced and independent director with a strong background in media, marketing, and CTV is a positive development for corporate governance and strategic direction, particularly given DoubleVerify's focus on CTV growth.

Positives

• Appointment of a highly experienced industry leader, Jennifer Storms, with over 25 years of experience in media, marketing, and sports.
• Ms. Storms' expertise is expected to provide valuable insights for DoubleVerify's continued growth in Connected TV (CTV).
• Her "customer-first mindset" and "deep brand leadership expertise" are highlighted as invaluable assets for expanding the platform and deepening advertiser relationships.
• The appointment reinforces DoubleVerify's commitment to transparency, quality, and innovation in the digital media ecosystem.

Future Outlook

Management expects Ms. Storms' insights to contribute to DoubleVerify's "continued growth in CTV" and help "expand our platform and deepen our relationships with advertisers around the world." Ms. Storms expressed her anticipation to "help shape the company's next chapter."

Management Comments

• "We're thrilled to welcome Jennifer to the DoubleVerify board. She brings a wealth of experience at the intersection of media, marketing, and sports and will offer valuable insights to DVs continued growth in CTV. Her customer-first mindset and deep brand leadership expertise will be invaluable as we continue to expand our platform and deepen our relationships with advertisers around the world." Mark Zagorski, CEO of DoubleVerify.
• "I'm honored to join the DoubleVerify board at such a pivotal time in the company's growth. As marketers strive to connect with audiences in more meaningful and responsible ways, DVs commitment to transparency, quality, and innovation has never been more important. I look forward to helping shape the company's next chapter." Jennifer Storms.

Industry Context

The appointment of Jennifer Storms, a prominent figure in media and marketing from NBCUniversal, underscores DoubleVerify's strategic focus on the rapidly growing Connected TV (CTV) advertising market. This move aligns with broader industry trends emphasizing the need for enhanced measurement, transparency, and quality in digital media, particularly as advertisers increase investments in CTV. Her background is expected to strengthen DV's position in supporting advertisers' evolving needs in this space.

Comparison to Industry Standards

• This filing does not contain specific comparable companies, projects, or results to assess against global benchmarks. The appointment of an independent director with significant industry experience is a standard corporate governance practice.

Management Changes

Corporate Governance

Related Party Transactions

• No related party transactions between the Company and Ms. Storms that would require disclosure under Item 404(a) of Regulation S-K were mentioned.

Stakeholder Impact

• Shareholders: Potentially positive impact due to strengthened corporate governance and strategic expertise on the board, which could lead to better long-term performance.
• Customers (Advertisers): Positive impact as Ms. Storms' expertise in marketing and CTV could lead to better product development and deeper relationships, supporting their investment needs.

Next Steps

• Ms. Storms will serve on the Board until the Company's Annual Meeting of Stockholders in 2028.

Key Dates

Recommendation

Keywords

DoubleVerify, Board of Directors, Jennifer Storms, NBCUniversal, Chief Marketing Officer, Corporate Governance, Digital Media Measurement, Ad Tech, Connected TV, CTV, Marketing, Advertising, Board Appointment