Form 4: Cricut CEO Sells Shares
Insider Transaction (Form 4)
Arora Ashish, Chief Executive Officer, a Director and 10% owner of Cricut, Inc., sold 180,000 shares of common stock on August 17, 2026.
Summary
- Open-market sale: disposed of 60,000 Class A Common Stock at $5.60 ($335,784) on August 17, 2026; holds 4,147,105 after (Direct).
- Open-market sale: disposed of 60,000 Class A Common Stock at $5.53 ($331,578) on August 18, 2026; holds 4,087,105 after (Direct).
- Open-market sale: disposed of 60,000 Class A Common Stock at $5.48 ($328,986) on August 19, 2026; holds 4,027,105 after (Direct).
- Conversion of derivative: acquired 1,750,000 Class A Common Stock on August 19, 2026; holds 5,777,105 after (Direct).
- Conversion of derivative: disposed of 1,750,000 Class B Common Stock on August 19, 2026; holds 20,257,506 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $996,348 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Arora Ashish — Director, Officer (Chief Executive Officer), 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-17 | Open-market sale | Class A Common Stock | 60,000 | $6 | $335.8K | 4,147,105 |
| 2026-08-18 | Open-market sale | Class A Common Stock | 60,000 | $6 | $331.6K | 4,087,105 |
| 2026-08-19 | Open-market sale | Class A Common Stock | 60,000 | $5 | $329.0K | 4,027,105 |
| 2026-08-19 | Conversion of derivative | Class A Common Stock | 1,750,000 | — | — | 5,777,105 |
| 2026-08-19 | Conversion of derivative | Class B Common Stock | 1,750,000 | — | — | 20,257,506 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-17 | Open-market sale (60,000 shares) |
| 2026-08-18 | Open-market sale (60,000 shares) |
| 2026-08-19 | Open-market sale (60,000 shares) |
| 2026-08-19 | Conversion of derivative (1,750,000 shares) |
| 2026-08-19 | Conversion of derivative (1,750,000 shares) |
Keywords
insider transaction, Form 4, CRCT, Cricut, Inc., bearish, Arora Ashish
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