SCHEDULE: Lytton Discloses 5.1% Stake in Creative Realities
Beneficial Ownership Disclosure
Laurence W. Lytton has reported a passive 5.1% beneficial ownership stake in Creative Realities, Inc. common stock.
Summary
- Laurence W. Lytton has filed a Schedule 13G, disclosing beneficial ownership of 534,436 shares of Creative Realities, Inc. Common Stock.
- This ownership represents 5.1% of the company's outstanding Common Stock.
- The percentage is calculated based on 10,518,932 shares outstanding as of August 12, 2025, as reported in the Issuer's Form 10-Q for the quarter ended June 30, 2025.
- Mr. Lytton holds sole voting and dispositive power over all 534,436 shares.
- The filing certifies that the securities were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer.
Sentiment
Score: 5
Explanation: The filing is a neutral disclosure of beneficial ownership, providing no direct positive or negative information about the company's performance or prospects.
Industry Context
This filing is a standard disclosure of a significant passive ownership stake by an individual investor. It does not provide insights into broader industry trends or competitive landscape, but rather reflects an individual's investment position in Creative Realities, Inc.
Stakeholder Impact
- Shareholders: Provides transparency regarding a significant individual ownership stake, confirming a passive investment intent.
Key Dates
| Date | Description |
|---|---|
| 2025-08-12 | Date used for calculating outstanding shares (10,518,932) as reported in the Issuer's Form 10-Q. |
| 2025-10-28 | Date of event which required the filing of this statement. |
| 2025-10-29 | Date the Schedule 13G was signed by Laurence W. Lytton. |
Keywords
Creative Realities Inc., CRLI, Laurence W. Lytton, Beneficial Ownership, Schedule 13G, Common Stock, Passive Investment
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