SCHEDULE: Laurence Lytton Discloses Stake in Creative Realities

Laurence W. Lytton has reported beneficial ownership of 914,158 shares, representing 8.7% of the common stock of Creative Realities, Inc.

Summary

• Laurence W. Lytton has filed a Schedule 13G, indicating beneficial ownership of 914,158 shares of Creative Realities, Inc. common stock.
• This holding represents 8.7% of the total outstanding common stock.
• The filing is an amendment (Amendment No. 1) and the event date requiring the filing is March 31, 2026.
• The percentage of class is calculated based on 10,567,268 shares outstanding as of April 10, 2026, as reported in the company's Form 10-K for the fiscal year ended December 31, 2025.

Sentiment

Score: 5

Explanation: StockSavvy.ai views this as a neutral filing, as it is a routine ownership disclosure without new financial or strategic information.

Positives

• Laurence W. Lytton has a significant stake (8.7%) in Creative Realities, Inc., indicating investor confidence or interest.
• The filing is up-to-date as of March 31, 2026, providing current ownership information.

Risks

• The filing does not explicitly mention any risks. However, any investment carries inherent market risks.
• Concentration of ownership by a single entity could potentially lead to increased volatility if that entity decides to divest.

Future Outlook

This filing is a disclosure of beneficial ownership and does not contain forward-looking statements or guidance regarding the company's future performance.

Industry Context

StockSavvy.ai notes that Schedule 13G filings are standard disclosures for institutional investors and significant individual shareholders, indicating a substantial interest in Creative Realities, Inc. by Laurence W. Lytton.

Stakeholder Impact

• Shareholders: The filing provides transparency on a significant shareholder's stake, which can influence market perception.
• Management: The disclosure confirms a substantial investor's interest in the company.

Next Steps

• Laurence W. Lytton will continue to hold the reported shares.
• Future filings will be required if there are significant changes in beneficial ownership.

Key Dates

Keywords

Creative Realities, Inc., Laurence W. Lytton, Schedule 13G, Beneficial Ownership, Common Stock, SEC Filing, Investment, Shareholder