Form 4: Creative Realities Director Acquires 2,117 Shares
Insider Transaction Report
Creative Realities Director Thomas B. Ellis acquired 2,117 shares of common stock as compensation for 2025 director services.
Summary
- Thomas B. Ellis, a Director and 10% Owner of Creative Realities, Inc. (CREX), acquired 2,117 shares of common stock.
- The transaction occurred on January 28, 2026, and the shares were acquired at a price of $0.
- The shares were issued as compensation for director services provided in 2025.
- This acquisition is part of the Issuer's Non-employee Director Compensation Plan under the 2023 Stock Incentive Plan, as amended.
- Following this transaction, Thomas B. Ellis beneficially owns 2,117 shares of common stock directly.
Sentiment
Score: 6
Explanation: StockSavvy.ai views this as a moderately positive event. While it's compensation and not an open market purchase, it increases director ownership, aligning interests with shareholders, which is generally favorable.
Positives
- Increased alignment of director's interests with shareholders through direct ownership of common stock.
- The transaction is part of a pre-existing, structured compensation plan, indicating stable corporate governance practices.
Future Outlook
The filing does not contain any forward-looking statements or guidance regarding the company's future performance or strategic direction.
Industry Context
StockSavvy.ai notes that insider transactions, particularly those related to compensation, are common in the industry. While not indicative of a major strategic shift, they reflect standard practices for aligning executive and director interests with shareholder value. This specific transaction is routine for director compensation.
Corporate Governance
| Change Type | Description | Effective Date | Impact Assessment |
|---|---|---|---|
| Application of Compensation Plan | The issuance of common stock to Director Thomas B. Ellis is an application of the Issuer's Non-employee Director Compensation Plan under the 2023 Stock Incentive Plan, as amended, for services rendered in 2025. | 01/28/2026 | Reinforces the existing framework for director compensation, aligning director incentives with company performance and shareholder value. |
Related Party Transactions
- The acquisition of 2,117 shares of common stock by Director Thomas B. Ellis at a price of $0 as compensation for director services provided in 2025 constitutes a related-party transaction.
Stakeholder Impact
- Shareholders: Increased direct ownership by a director may be viewed positively as it aligns management interests with shareholder returns.
- Employees: No direct impact mentioned in this filing.
Key Dates
| Date | Description |
|---|---|
| 01/28/2026 | Date of earliest transaction where Thomas B. Ellis acquired 2,117 shares of common stock. |
| 03/03/2026 | Date the Form 4 was signed by Bradley Pederson, Attorney-in-Fact for Thomas B. Ellis. |
Keywords
Creative Realities, CREX, Insider Trading, Form 4, Director Compensation, Stock Acquisition, Equity Incentive Plan, Corporate Governance
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