Form 4: Booking Holdings Executive Sells Shares
Insider Transaction (Form 4)
Peter J Millones, EXECUTIVE VP, GENERAL COUNSEL of Booking Holdings Inc., sold 50,050 shares of common stock on August 17, 2026.
Summary
- Open-market sale: disposed of 9,325 Common Stock at $204.91 ($1,910,792) on August 17, 2026; holds 415,750 after (Direct).
- Open-market sale: disposed of 12,333 Common Stock at $205.76 ($2,537,666) on August 17, 2026; holds 403,417 after (Direct).
- Open-market sale: disposed of 2,627 Common Stock at $206.58 ($542,688) on August 17, 2026; holds 400,790 after (Direct).
- Open-market sale: disposed of 8,660 Common Stock at $208.05 ($1,801,710) on August 17, 2026; holds 392,130 after (Direct).
- Open-market sale: disposed of 5,019 Common Stock at $208.73 ($1,047,596) on August 17, 2026; holds 387,111 after (Direct).
- Open-market sale: disposed of 5,174 Common Stock at $210.00 ($1,086,544) on August 17, 2026; holds 381,937 after (Direct).
- Open-market sale: disposed of 3,632 Common Stock at $211.03 ($766,458) on August 17, 2026; holds 378,305 after (Direct).
- Open-market sale: disposed of 2,890 Common Stock at $212.32 ($613,591) on August 17, 2026; holds 375,415 after (Direct).
- Open-market sale: disposed of 390 Common Stock at $212.88 ($83,023) on August 17, 2026; holds 375,025 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $10,390,070 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Peter J Millones — Officer (EXECUTIVE VP, GENERAL COUNSEL)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-17 | Open-market sale | Common Stock | 9,325 | $205 | $1.9M | 415,750 |
| 2026-08-17 | Open-market sale | Common Stock | 12,333 | $206 | $2.5M | 403,417 |
| 2026-08-17 | Open-market sale | Common Stock | 2,627 | $207 | $542.7K | 400,790 |
| 2026-08-17 | Open-market sale | Common Stock | 8,660 | $208 | $1.8M | 392,130 |
| 2026-08-17 | Open-market sale | Common Stock | 5,019 | $209 | $1.0M | 387,111 |
| 2026-08-17 | Open-market sale | Common Stock | 5,174 | $210 | $1.1M | 381,937 |
| 2026-08-17 | Open-market sale | Common Stock | 3,632 | $211 | $766.5K | 378,305 |
| 2026-08-17 | Open-market sale | Common Stock | 2,890 | $212 | $613.6K | 375,415 |
| 2026-08-17 | Open-market sale | Common Stock | 390 | $213 | $83.0K | 375,025 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-17 | Open-market sale (9,325 shares) |
| 2026-08-17 | Open-market sale (12,333 shares) |
| 2026-08-17 | Open-market sale (2,627 shares) |
| 2026-08-17 | Open-market sale (8,660 shares) |
| 2026-08-17 | Open-market sale (5,019 shares) |
| 2026-08-17 | Open-market sale (5,174 shares) |
| 2026-08-17 | Open-market sale (3,632 shares) |
| 2026-08-17 | Open-market sale (2,890 shares) |
| 2026-08-17 | Open-market sale (390 shares) |
Keywords
insider transaction, Form 4, BKNG, Booking Holdings Inc., bearish, Peter J Millones
Disclaimer:The information provided here is for general informational purposes only and does not constitute financial advice, recommendation, or endorsement of any kind. It may contain errors or omissions. You should not rely on this information to make financial decisions. Always seek the advice of a qualified financial professional before making any investment or financial decisions. Use of this information is at your own risk.