Form 4: Baozun Director Receives Stock Grant
Insider Transaction (Form 4)
Bin Helen Yu, a Director of Baozun Inc., reported multiple transactions in common stock on August 28, 2026.
Summary
- Option exercise/conversion: acquired 5,603 American Depositary Shares on August 28, 2026; holds 17,269 after (Direct).
- Grant/award: acquired 18,000 Restricted Stock Unit on August 28, 2026; holds 58,809 after (Direct).
- Option exercise/conversion: disposed of 16,809 Restricted Stock Unit on August 28, 2026; holds 42,000 after (Direct).
Sentiment
Score: 5
Explanation: StockSavvy.ai views this as routine: the reported changes are grants, option exercises, tax withholding or similar administrative transactions, which carry limited directional signal.
Insider Transactions
Bin Helen Yu — Director
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-28 | Option exercise/conversion | American Depositary Shares | 5,603 | — | — | 17,269 |
| 2026-08-28 | Grant/award | Restricted Stock Unit | 18,000 | — | — | 58,809 |
| 2026-08-28 | Option exercise/conversion | Restricted Stock Unit | 16,809 | — | — | 42,000 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-28 | Option exercise/conversion (5,603 shares) |
| 2026-08-28 | Grant/award (18,000 shares) |
| 2026-08-28 | Option exercise/conversion (16,809 shares) |
Keywords
insider transaction, Form 4, BZUN, Baozun Inc., neutral, Bin Helen Yu
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