Form 4: Apple President Sells Shares
Insider Transaction (Form 4)
Deirdre O'Brien, Senior Vice President of Apple Inc., sold 46,389 shares of common stock on October 1, 2026.
Summary
- Option exercise/conversion: acquired 99,878 Common Stock on October 1, 2026; holds 236,688 after (Direct).
- Tax/exercise-price withholding: disposed of 53,489 Common Stock at $330.32 ($17,668,486) on October 1, 2026; holds 183,199 after (Direct).
- Open-market sale: disposed of 40,764 Common Stock at $333.35 ($13,588,679) on October 2, 2026; holds 142,435 after (Direct).
- Open-market sale: disposed of 5,625 Common Stock at $333.91 ($1,878,244) on October 2, 2026; holds 136,810 after (Direct).
- Option exercise/conversion: acquired 99,878 Restricted Stock Unit on October 1, 2026 (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $15,466,923 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Deirdre O'Brien — Officer (Senior Vice President)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-01 | Option exercise/conversion | Common Stock | 99,878 | — | — | 236,688 |
| 2026-10-01 | Tax/exercise-price withholding | Common Stock | 53,489 | $330 | $17.7M | 183,199 |
| 2026-10-02 | Open-market sale | Common Stock | 40,764 | $333 | $13.6M | 142,435 |
| 2026-10-02 | Open-market sale | Common Stock | 5,625 | $334 | $1.9M | 136,810 |
| 2026-10-01 | Option exercise/conversion | Restricted Stock Unit | 99,878 | — | — | 0 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-01 | Option exercise/conversion (99,878 shares) |
| 2026-10-01 | Tax/exercise-price withholding (53,489 shares) |
| 2026-10-02 | Open-market sale (40,764 shares) |
| 2026-10-02 | Open-market sale (5,625 shares) |
| 2026-10-01 | Option exercise/conversion (99,878 shares) |
Keywords
insider transaction, Form 4, AAPL, Apple Inc., bearish, Deirdre O'Brien
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