APPF.NASDAQAppfolio INC
Form 4: Appfolio Insider Sells Shares
Sentiment:
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 15,800 shares of common stock on August 14, 2026.
Summary
- Open-market sale: disposed of 446 Class A Common Stock at $200.29 ($89,329) on August 14, 2026; holds 38,216 after (Direct).
- Open-market sale: disposed of 890 Class A Common Stock at $201.17 ($179,041) on August 14, 2026; holds 37,326 after (Direct).
- Open-market sale: disposed of 1,050 Class A Common Stock at $201.97 ($212,068) on August 14, 2026; holds 36,276 after (Direct).
- Open-market sale: disposed of 394 Class A Common Stock at $203.04 ($79,998) on August 14, 2026; holds 35,882 after (Direct).
- Open-market sale: disposed of 687 Class A Common Stock at $204.14 ($140,244) on August 14, 2026; holds 35,195 after (Direct).
- Open-market sale: disposed of 33 Class A Common Stock at $205.00 ($6,765) on August 14, 2026; holds 35,162 after (Direct).
- Open-market sale: disposed of 203 Class A Common Stock at $200.29 ($40,659) on August 14, 2026; holds 16,021 after (Indirect).
- Open-market sale: disposed of 409 Class A Common Stock at $201.18 ($82,283) on August 14, 2026; holds 15,612 after (Indirect).
- Open-market sale: disposed of 479 Class A Common Stock at $201.97 ($96,744) on August 14, 2026; holds 15,133 after (Indirect).
- Open-market sale: disposed of 180 Class A Common Stock at $203.04 ($36,547) on August 14, 2026; holds 14,953 after (Indirect).
- Open-market sale: disposed of 314 Class A Common Stock at $204.14 ($64,100) on August 14, 2026; holds 14,639 after (Indirect).
- Open-market sale: disposed of 15 Class A Common Stock at $205.00 ($3,075) on August 14, 2026; holds 14,624 after (Indirect).
- Open-market sale: disposed of 718 Class A Common Stock at $200.29 ($143,808) on August 14, 2026; holds 61,214 after (Indirect).
- Open-market sale: disposed of 1,434 Class A Common Stock at $201.17 ($288,478) on August 14, 2026; holds 59,780 after (Indirect).
- Open-market sale: disposed of 1,671 Class A Common Stock at $201.97 ($337,492) on August 14, 2026; holds 58,109 after (Indirect).
- Open-market sale: disposed of 626 Class A Common Stock at $203.04 ($127,103) on August 14, 2026; holds 57,483 after (Indirect).
- Open-market sale: disposed of 1,099 Class A Common Stock at $204.14 ($224,350) on August 14, 2026; holds 56,384 after (Indirect).
- Open-market sale: disposed of 52 Class A Common Stock at $205.00 ($10,660) on August 14, 2026; holds 56,332 after (Indirect).
- Open-market sale: disposed of 425 Class A Common Stock at $194.28 ($82,569) on August 17, 2026; holds 34,737 after (Direct).
- Open-market sale: disposed of 1,182 Class A Common Stock at $195.33 ($230,880) on August 17, 2026; holds 33,555 after (Direct).
- Open-market sale: disposed of 1,141 Class A Common Stock at $196.08 ($223,727) on August 17, 2026; holds 32,414 after (Direct).
- Open-market sale: disposed of 556 Class A Common Stock at $196.98 ($109,521) on August 17, 2026; holds 31,858 after (Direct).
- Open-market sale: disposed of 163 Class A Common Stock at $198.37 ($32,334) on August 17, 2026; holds 31,695 after (Direct).
- Open-market sale: disposed of 33 Class A Common Stock at $199.05 ($6,569) on August 17, 2026; holds 31,662 after (Direct).
- Open-market sale: disposed of 196 Class A Common Stock at $194.28 ($38,079) on August 17, 2026; holds 14,428 after (Indirect).
- Open-market sale: disposed of 539 Class A Common Stock at $195.33 ($105,283) on August 17, 2026; holds 13,889 after (Indirect).
- Open-market sale: disposed of 522 Class A Common Stock at $196.08 ($102,354) on August 17, 2026; holds 13,367 after (Indirect).
- Open-market sale: disposed of 254 Class A Common Stock at $196.98 ($50,033) on August 17, 2026; holds 13,113 after (Indirect).
- Open-market sale: disposed of 74 Class A Common Stock at $198.37 ($14,679) on August 17, 2026; holds 13,039 after (Indirect).
- Open-market sale: disposed of 15 Class A Common Stock at $199.05 ($2,986) on August 17, 2026; holds 13,024 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $3,161,758 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-14 | Open-market sale | Class A Common Stock | 446 | $200 | $89.3K | 38,216 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 890 | $201 | $179.0K | 37,326 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 1,050 | $202 | $212.1K | 36,276 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 394 | $203 | $80.0K | 35,882 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 687 | $204 | $140.2K | 35,195 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 33 | $205 | $6.8K | 35,162 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 203 | $200 | $40.7K | 16,021 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 409 | $201 | $82.3K | 15,612 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 479 | $202 | $96.7K | 15,133 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 180 | $203 | $36.5K | 14,953 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 314 | $204 | $64.1K | 14,639 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 15 | $205 | $3.1K | 14,624 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 718 | $200 | $143.8K | 61,214 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 1,434 | $201 | $288.5K | 59,780 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 1,671 | $202 | $337.5K | 58,109 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 626 | $203 | $127.1K | 57,483 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 1,099 | $204 | $224.3K | 56,384 |
| 2026-08-14 | Open-market sale | Class A Common Stock | 52 | $205 | $10.7K | 56,332 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 425 | $194 | $82.6K | 34,737 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 1,182 | $195 | $230.9K | 33,555 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 1,141 | $196 | $223.7K | 32,414 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 556 | $197 | $109.5K | 31,858 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 163 | $198 | $32.3K | 31,695 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 33 | $199 | $6.6K | 31,662 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 196 | $194 | $38.1K | 14,428 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 539 | $195 | $105.3K | 13,889 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 522 | $196 | $102.4K | 13,367 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 254 | $197 | $50.0K | 13,113 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 74 | $198 | $14.7K | 13,039 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 15 | $199 | $3.0K | 13,024 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-14 | Open-market sale (446 shares) |
| 2026-08-14 | Open-market sale (890 shares) |
| 2026-08-14 | Open-market sale (1,050 shares) |
| 2026-08-14 | Open-market sale (394 shares) |
| 2026-08-14 | Open-market sale (687 shares) |
| 2026-08-14 | Open-market sale (33 shares) |
| 2026-08-14 | Open-market sale (203 shares) |
| 2026-08-14 | Open-market sale (409 shares) |
| 2026-08-14 | Open-market sale (479 shares) |
| 2026-08-14 | Open-market sale (180 shares) |
| 2026-08-14 | Open-market sale (314 shares) |
| 2026-08-14 | Open-market sale (15 shares) |
| 2026-08-14 | Open-market sale (718 shares) |
| 2026-08-14 | Open-market sale (1,434 shares) |
| 2026-08-14 | Open-market sale (1,671 shares) |
| 2026-08-14 | Open-market sale (626 shares) |
| 2026-08-14 | Open-market sale (1,099 shares) |
| 2026-08-14 | Open-market sale (52 shares) |
| 2026-08-17 | Open-market sale (425 shares) |
| 2026-08-17 | Open-market sale (1,182 shares) |
| 2026-08-17 | Open-market sale (1,141 shares) |
| 2026-08-17 | Open-market sale (556 shares) |
| 2026-08-17 | Open-market sale (163 shares) |
| 2026-08-17 | Open-market sale (33 shares) |
| 2026-08-17 | Open-market sale (196 shares) |
| 2026-08-17 | Open-market sale (539 shares) |
| 2026-08-17 | Open-market sale (522 shares) |
| 2026-08-17 | Open-market sale (254 shares) |
| 2026-08-17 | Open-market sale (74 shares) |
| 2026-08-17 | Open-market sale (15 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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