Form 4: Appfolio Insider Sells Shares
Insider Transaction (Form 4)
Maurice J Duca, a 10% owner of Appfolio Inc, sold 5,600 shares of common stock on August 14, 2026.
Summary
- Open-market sale: disposed of 679 Class A Common Stock at $194.28 ($131,916) on August 17, 2026; holds 55,653 after (Indirect).
- Open-market sale: disposed of 1,886 Class A Common Stock at $195.33 ($368,392) on August 17, 2026; holds 53,767 after (Indirect).
- Open-market sale: disposed of 1,830 Class A Common Stock at $196.08 ($358,826) on August 17, 2026; holds 51,937 after (Indirect).
- Open-market sale: disposed of 890 Class A Common Stock at $196.98 ($175,312) on August 17, 2026; holds 51,047 after (Indirect).
- Open-market sale: disposed of 263 Class A Common Stock at $198.37 ($52,171) on August 17, 2026; holds 50,784 after (Indirect).
- Open-market sale: disposed of 52 Class A Common Stock at $199.05 ($10,351) on August 17, 2026; holds 50,732 after (Indirect).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $1,096,969 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Maurice J Duca — 10% owner
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-17 | Open-market sale | Class A Common Stock | 679 | $194 | $131.9K | 55,653 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 1,886 | $195 | $368.4K | 53,767 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 1,830 | $196 | $358.8K | 51,937 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 890 | $197 | $175.3K | 51,047 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 263 | $198 | $52.2K | 50,784 |
| 2026-08-17 | Open-market sale | Class A Common Stock | 52 | $199 | $10.4K | 50,732 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-17 | Open-market sale (679 shares) |
| 2026-08-17 | Open-market sale (1,886 shares) |
| 2026-08-17 | Open-market sale (1,830 shares) |
| 2026-08-17 | Open-market sale (890 shares) |
| 2026-08-17 | Open-market sale (263 shares) |
| 2026-08-17 | Open-market sale (52 shares) |
Keywords
insider transaction, Form 4, APPF, APPFOLIO INC, bearish, Maurice J Duca
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