Form 4: Affirm Holdings COO Sells Shares
Insider Transaction (Form 4)
Michael Linford, Chief Operating Officer of Affirm Holdings, Inc., sold 79,219 shares of common stock on August 28, 2026 for $90.01 per share.
Summary
- Option exercise/conversion: acquired 79,219 Class A Common Stock at $5.39 ($426,990) on August 28, 2026; holds 199,932 after (Direct).
- Open-market sale: disposed of 79,219 Class A Common Stock at $90.01 ($7,130,502) on August 28, 2026; holds 120,713 after (Direct).
- Option exercise/conversion: disposed of 79,219 Stock Option (Right to Buy) on August 28, 2026; holds 354,651 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $7,130,502 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Michael Linford — Officer (Chief Operating Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-08-28 | Option exercise/conversion | Class A Common Stock | 79,219 | $5 | $427.0K | 199,932 |
| 2026-08-28 | Open-market sale | Class A Common Stock | 79,219 | $90 | $7.1M | 120,713 |
| 2026-08-28 | Option exercise/conversion | Stock Option (Right to Buy) | 79,219 | — | — | 354,651 |
Key Dates
| Date | Description |
|---|---|
| 2026-08-28 | Option exercise/conversion (79,219 shares) |
| 2026-08-28 | Open-market sale (79,219 shares) |
| 2026-08-28 | Option exercise/conversion (79,219 shares) |
Keywords
insider transaction, Form 4, AFRM, Affirm Holdings, Inc., bearish, Michael Linford
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