Form 4: Affirm Holdings CFO Sells Shares
Insider Transaction (Form 4)
Robert O'Hare, Chief Financial Officer of Affirm Holdings, Inc., sold 65,591 shares of common stock on October 9, 2026 for $80.02 per share.
Summary
- Option exercise/conversion: acquired 17,023 Class A Common Stock at $17.19 ($292,625) on October 9, 2026; holds 19,757 after (Direct).
- Option exercise/conversion: acquired 1,866 Class A Common Stock at $41.80 ($77,999) on October 9, 2026; holds 21,623 after (Direct).
- Option exercise/conversion: acquired 10,239 Class A Common Stock at $22.30 ($228,330) on October 9, 2026; holds 31,862 after (Direct).
- Option exercise/conversion: acquired 21,836 Class A Common Stock at $23.35 ($509,871) on October 9, 2026; holds 53,698 after (Direct).
- Option exercise/conversion: acquired 8,991 Class A Common Stock at $44.06 ($396,143) on October 9, 2026; holds 62,689 after (Direct).
- Option exercise/conversion: acquired 5,636 Class A Common Stock at $57.59 ($324,577) on October 9, 2026; holds 68,325 after (Direct).
- Open-market sale: disposed of 65,591 Class A Common Stock at $80.02 ($5,248,592) on October 9, 2026; holds 2,734 after (Direct).
- Option exercise/conversion: disposed of 1,866 Stock Option (Right to Buy) on October 9, 2026 (Direct).
- Option exercise/conversion: disposed of 17,023 Stock Option (Right to Buy) on October 9, 2026 (Direct).
- Option exercise/conversion: disposed of 10,239 Stock Option (Right to Buy) on October 9, 2026 (Direct).
- Option exercise/conversion: disposed of 21,836 Stock Option (Right to Buy) on October 9, 2026; holds 26,690 after (Direct).
- Option exercise/conversion: disposed of 8,991 Stock Option (Right to Buy) on October 9, 2026; holds 22,978 after (Direct).
- Option exercise/conversion: disposed of 5,636 Stock Option (Right to Buy) on October 9, 2026; holds 15,658 after (Direct).
Sentiment
Score: 4
Explanation: StockSavvy.ai views this as a mildly negative but low-conviction signal: an insider sold $5,248,592 of stock under a pre-arranged Rule 10b5-1 plan, which is typically routine.
Insider Transactions
Robert O'Hare — Officer (Chief Financial Officer)
Transaction made under a Rule 10b5-1 trading plan.
| Date | Transaction | Security | Shares | Price | Value | Held After |
|---|---|---|---|---|---|---|
| 2026-10-09 | Option exercise/conversion | Class A Common Stock | 17,023 | $17 | $292.6K | 19,757 |
| 2026-10-09 | Option exercise/conversion | Class A Common Stock | 1,866 | $42 | $78.0K | 21,623 |
| 2026-10-09 | Option exercise/conversion | Class A Common Stock | 10,239 | $22 | $228.3K | 31,862 |
| 2026-10-09 | Option exercise/conversion | Class A Common Stock | 21,836 | $23 | $509.9K | 53,698 |
| 2026-10-09 | Option exercise/conversion | Class A Common Stock | 8,991 | $44 | $396.1K | 62,689 |
| 2026-10-09 | Option exercise/conversion | Class A Common Stock | 5,636 | $58 | $324.6K | 68,325 |
| 2026-10-09 | Open-market sale | Class A Common Stock | 65,591 | $80 | $5.2M | 2,734 |
| 2026-10-09 | Option exercise/conversion | Stock Option (Right to Buy) | 1,866 | — | — | 0 |
| 2026-10-09 | Option exercise/conversion | Stock Option (Right to Buy) | 17,023 | — | — | 0 |
| 2026-10-09 | Option exercise/conversion | Stock Option (Right to Buy) | 10,239 | — | — | 0 |
| 2026-10-09 | Option exercise/conversion | Stock Option (Right to Buy) | 21,836 | — | — | 26,690 |
| 2026-10-09 | Option exercise/conversion | Stock Option (Right to Buy) | 8,991 | — | — | 22,978 |
| 2026-10-09 | Option exercise/conversion | Stock Option (Right to Buy) | 5,636 | — | — | 15,658 |
Key Dates
| Date | Description |
|---|---|
| 2026-10-09 | Option exercise/conversion (17,023 shares) |
| 2026-10-09 | Option exercise/conversion (1,866 shares) |
| 2026-10-09 | Option exercise/conversion (10,239 shares) |
| 2026-10-09 | Option exercise/conversion (21,836 shares) |
| 2026-10-09 | Option exercise/conversion (8,991 shares) |
| 2026-10-09 | Option exercise/conversion (5,636 shares) |
| 2026-10-09 | Open-market sale (65,591 shares) |
| 2026-10-09 | Option exercise/conversion (1,866 shares) |
| 2026-10-09 | Option exercise/conversion (17,023 shares) |
| 2026-10-09 | Option exercise/conversion (10,239 shares) |
| 2026-10-09 | Option exercise/conversion (21,836 shares) |
| 2026-10-09 | Option exercise/conversion (8,991 shares) |
| 2026-10-09 | Option exercise/conversion (5,636 shares) |
Keywords
insider transaction, Form 4, AFRM, Affirm Holdings, Inc., bearish, Robert O'Hare
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