Mediaalpha, INC Form 4 insider transactions

MediaAlpha, Inc. officer Patrick Ryan Thompson received grants of 254,200 Restricted Stock Units and 84,750 Performance Restricted Stock Units, vesting over several years.

MediaAlpha's General Counsel and Secretary, Jeffrey B. Coyne, was granted 171,950 Restricted Stock Units and 57,350 Performance Restricted Stock Units on March 15, 2026.

MediaAlpha Director Eugene Nonko reported the acquisition of restricted stock units and subsequent sales of Class A Common Stock for tax purposes.

MediaAlpha's Chief Technology Officer, Kuanling Amy Yeh, sold 3,000 shares of Class A Common Stock to cover tax liabilities.

MediaAlpha Director Eugene Nonko sold over 132,000 shares of Class A Common Stock for approximately $1.3 million through a pre-arranged 10b5-1 trading plan to cover tax obligations.

MediaAlpha's CEO, Steven Yi, sold a total of 55,252 Class A Common Stock shares over three days in early March 2026, primarily to cover tax obligations from RSU vesting.

MediaAlpha CEO Steven Yi sold 20,748 shares of Class A Common Stock across multiple transactions in late February 2026, primarily to cover tax obligations from RSU vesting.

MediaAlpha Director Eugene Nonko sold 25,097 shares of Class A Common Stock for approximately $251,040 to cover tax obligations from RSU vesting.

MediaAlpha's CEO, Steven Yi, sold 12,000 shares of Class A Common Stock across three days in February 2026, primarily to cover tax obligations from RSU vesting.

MediaAlpha CEO Steven Yi sold 12,000 shares of Class A Common Stock over three days in February 2026, pursuant to a pre-arranged 10b5-1 trading plan primarily for tax obligations.

MediaAlpha Director Eugene Nonko sold 24,200 shares of Class A Common Stock across two days in February 2026 under a 10b5-1 plan to cover tax obligations from RSU vesting.

MediaAlpha CEO Steven Yi sold 20,000 shares of Class A Common Stock over three days in early February 2026, primarily to cover tax obligations from RSU vesting.

MediaAlpha's CEO, Steven Yi, sold 24,000 shares of Class A Common Stock over three days in January 2026, as part of a pre-arranged 10b5-1 plan to cover tax liabilities from RSU vesting.

MediaAlpha Director Eugene Nonko sold Class A Common Stock totaling 36,300 shares across direct and indirect holdings in late January 2026, primarily to cover tax obligations from RSU vesting.

MediaAlpha Director Eugene Nonko has scheduled the sale of 36,300 shares of Class A Common Stock across three days in January 2026, primarily to cover tax obligations from RSU vesting.

MediaAlpha's CEO, President, and Co-Founder Steven Yi sold 24,000 shares of Class A Common Stock over three days in January 2026, pursuant to a Rule 10b5-1 trading plan.

MediaAlpha's Chief Technology Officer, Kuanling Amy Yeh, sold 3,000 shares of Class A Common Stock for tax purposes under a pre-arranged 10b5-1 trading plan.

MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock for tax purposes under a pre-arranged trading plan.

MediaAlpha CEO Steven Yi sold 24,000 shares of Class A Common Stock over three days in January 2026, pursuant to a pre-arranged 10b5-1 trading plan to cover tax obligations from RSU vesting.

MediaAlpha Director Eugene Nonko sold 36,300 shares of Class A Common Stock in January 2026 under a pre-arranged 10b5-1 plan to cover tax liabilities from RSU vesting.

MediaAlpha CEO Steven Yi sold 24,000 shares of Class A Common Stock over three days in early January 2026, pursuant to a pre-arranged 10b5-1 trading plan to cover tax obligations from RSU vesting.

MediaAlpha Director Eugene Nonko sold a total of 36,300 Class A Common Stock shares across three days in early January 2026, pursuant to a Rule 10b5-1 trading plan.

MediaAlpha's Chief Technology Officer, Kuanling Amy Yeh, sold 3,000 shares of Class A Common Stock for tax purposes under a pre-arranged Rule 10b5-1 trading plan.

MediaAlpha Director Eugene Nonko sold Class A Common Stock totaling 36,300 shares over three days in December 2025, pursuant to a pre-arranged Rule 10b5-1 trading plan to cover tax obligations.

MediaAlpha's CEO, President, and Co-Founder Steven Yi sold 24,000 shares of Class A Common Stock over three days in late December 2025, pursuant to a pre-arranged 10b5-1 trading plan to cover tax obligations.

MediaAlpha Director Eugene Nonko sold 36,300 shares of Class A Common Stock across three days in December 2025, primarily to cover tax liabilities from RSU vesting.

MediaAlpha's CEO, Steven Yi, sold 24,000 shares of Class A Common Stock over three days in December 2025, pursuant to a Rule 10b5-1 trading plan to cover tax liabilities from RSU vesting.

MediaAlpha Director Eugene Nonko sold Class A Common Stock totaling 36,300 shares across three days in December 2025, pursuant to a Rule 10b5-1 plan to cover RSU vesting taxes.

MediaAlpha's Chief Revenue Officer, Keith Cramer, sold 10,000 shares of Class A Common Stock at an average price of $12.8304 to cover tax liabilities from RSU vesting.

MediaAlpha CEO Steven Yi sold 24,000 shares of Class A Common Stock over three days in December 2025, pursuant to a pre-arranged 10b5-1 trading plan to cover tax obligations from RSU vesting.